Digital Marketing Specialist - Guatemala

This is a remote position.

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responbilities

• -Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• -Identify trends and insights, and optimize spend and performance based on the insights
• -Brainstorm new and creative growth strategies
• -Plan, execute, and measure experiments and conversion tests
• -Collaborate with internal teams to create landing pages and optimize user experience
• -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• -Instrument conversion points and optimize user funnels
• -Collaborate with agencies and other vendor partners
• -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• -Graduation or Post Graduation
• -Proven working 1-3 years experience in digital marketing
• -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• -Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• -Experience in optimizing landing pages and user funnels
• -Solid knowledge of website analytics tools
• -Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)

Benefits

• Friendly Environment
• Growth guaranteed