Lead, Communications

Position: Lead, Communications

Reporting to

Head – Communications

• Location: New Delhi(On site)
• Tenure:3 Years (renewable based on
• performance and availability of funds)
• HelpAge India is a secular,
• not-for-profit organisation in India, registered under the Societies’
• Registration Act of 1860. Set up in 1978, the organisation works for ‘the
• cause and care of disadvantaged older persons to improve their quality of life’.
• It runs healthcare, agecare, livelihood, disaster response and awareness
• initiatives throughout the country & advocates strongly for the elder
• cause. It became the first and only Indian organization to be honoured with the
• ‘UN Population Award 2020’ for its exemplary work in the field of ageing and
• population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha
• Samman’ by Government of India, as an institution working for senior
• citizens. We have been awarded highest CRISIL VO 1A grading for excellence in
• operations and high credibility. We have been recognized as a Great Place to
• Work.
• We are looking for a strategic lead communications expert,
• with strong content development, editorial and digital communication skills.
• The role will focus on strengthening brand visibility, driving impactful
• campaigns, managing digital engagement and ensuring effective communication
• across platforms, while co-ordinating with internal teams and external
• stakeholders.

KEY RESPONSIBILITIES

Content Development &

Editorial Management

• ·Develop, edit and manage high-quality content for
• brand building, advocacy, fundraising and leadership communications.
• ·Create impact stories, programme narratives, blogs,
• newsletters, annual reports, brochures and donor communications.
• ·Develop content for media articles, thought leadership
• pieces, speeches, campaign materials and videos.
• ·Coordinate with programme teams, state offices,
• designers and production partners to ensure consistent and impactful
• communication.

Strategic

Communications & Campaigns

• ·Support planning and execution of awareness, advocacy
• and fundraising campaigns.
• ·Develop audience-focused messaging and communication
• materials across channels.
• ·Ensure consistency of messaging across English and
• vernacular content.
• ·Research communication trends and audience insights to
• strengthen campaign effectiveness.

Social Media

Management

• ·Manage social media content planning, publishing,
• engagement and performance tracking.
• ·Develop content calendars aligned with organizational
• priorities and campaigns.
• ·Monitor audience interactions and support online
• reputation management.
• ·Analyze performance metrics and recommend improvements
• for engagement and reach.

Website

Content Management

• ·Oversee website content updates, accuracy and user
• engagement.
• ·Coordinate with web agencies on content, campaign
• pages and SEO requirements.
• ·Support online fundraising and campaign-related
• content initiatives.

Event Support

• ·Support planning and execution of organizational
• events, webinars and campaigns.
• ·Coordinate with internal and external stakeholders and
• document event outcomes.

Agency &

Vendor Coordination

• ·Manage communication with agencies, vendors and
• content partners.
• ·Ensure quality, timely delivery and alignment with
• organizational objectives.

Documentation

& Reporting

• ·Maintain communication archives, content repositories
• and campaign records.
• ·Support management reporting, presentations and
• communication updates.

Requirements

& EXPIRENCE

• Bachelor's or Master's degree in English Literature, along with a postgraduate qualification in
• Mass Communication, Journalism, English, Development Communication, or a
• related discipline.
• 8-10 years of relevant professional experience in the field of Communications.
• Excellent written and spoken communication skills in English; proficiency in Hindi will be anadded
• advantage.
• Strong content writing skills.
• Excellent editing and proof-reading
• abilities.
• Working knowledge of design,
• infographic creation, and video editing using Canva AI.
• Proficiency in Microsoft
• Office applications, including Word, Excel, and
• PowerPoint.
• Practical knowledge of AI-powered
• tools for creating and enhancing communication content.
• Disclaimer: The Job Description
• above is not an exhaustive list of skills, efforts, duties, and
• responsibilities associated with the position.

HelpAge

• India is an Equal Opportunity Employer and considers applicants for all
• positions without prejudice to caste, religion or belief, sex, gender identity,
• disability or any other characteristics protected by applicable laws.
• HelpAge India is committed to creating a dynamic work environment that
• values diversity and inclusion, respect and integrity. For more information,
• visit www.helpageindia.org . Follow us on Twitter, Facebook,
• LinkedIn, and YouTube.

Interested

• candidates may apply within 15 days of this advertisement, with a cover
• /motivation letter, and CV at [email protected]; along
• with details of last salary drawn, expected salary, and three professional
• referees.

Due

• to the urgency of the position, interviews may be scheduled even before the
• closure of the advertisement.Hence,
• interested candidates are encouraged to apply at the earliest. Please note that
• we will not be able to notify all applicants.Only shortlisted candidates will be notified about the interview date.