Lead Generation Executive

About the Role

• We are looking for a proactive, energetic, and
• result-oriented Lead Generation Executive to support the business
• development of our labour law compliance services. The ideal candidate will be
• responsible for identifying, prospecting, and generating qualified business
• leads from corporate organizations across India.
• Our target customers include companies in the IT,
• manufacturing, logistics, healthcare, BPO, and other corporate sectors that
• require labour law compliance, statutory compliance, and related HR services.
• The candidate should be confident in digital
• prospecting, data mining, cold calling, professional networking, and
• communicating with HR professionals and corporate decision-makers. This role is
• ideal for someone who is passionate about sales and marketing and aspires to
• grow into a business development or sales leadership position.

Key Responsibilities

• Lead Generation & Prospecting

Identify

and generate prospective business leads from corporate companies across

India.

Research

• and build databases of target companies, HR heads, CHROs, HR managers,
• Admin Heads, Compliance Managers, Plant Heads, and other relevant
• decision-makers.

Conduct

• systematic data mining using LinkedIn, company websites, online business
• directories, industry portals, professional networks, and other digital
• platforms.

Identify

companies that may require labour law compliance, statutory compliance,

payroll compliance, and outsourced HR services.

Maintain

an updated database of prospective clients with relevant contact details,

company information, and lead status.

• Cold Calling & Client Outreach

Proactively

make outbound cold calls to prospective clients and corporate

decision-makers.

Introduce

the company's services, identify potential business requirements, and

generate interest in our offerings.

Follow

up consistently through telephone calls, emails, LinkedIn, and other

professional communication channels.

Initiate

conversations with prospects and arrange meetings for the business

development or sales team.

Demonstrate

persistence, confidence, and a results-driven approach while handling

objections and follow-ups.

• Digital Networking & Relationship Building

Build

a strong professional network with HR professionals, business leaders, and

corporate decision-makers.

Use

LinkedIn and other digital platforms effectively to identify prospects and

initiate professional conversations.

Participate

in HR networking forums, industry events, HR fraternity meetings, and

business networking activities.

Develop

a strong understanding of target industries and their potential labour law

compliance requirements.

• Presentation & Communication

Communicate

the company's services clearly and professionally to prospective clients.

Deliver

introductory presentations and explain the value proposition of labour law

compliance services.

Coordinate

with the sales team to schedule prospect meetings, demonstrations, and

business discussions.

Maintain

professional communication and a positive brand image during all prospect

interactions.

• Reporting & Performance Tracking

Maintain

accurate records of leads generated, calls made, follow-ups completed, and

meetings scheduled.

Update

the CRM or lead tracking system regularly.

Submit

daily, weekly, and monthly lead generation reports.

Continuously

explore new prospecting channels and improve lead generation

effectiveness.

• Travel & Industry Engagement

Be

willing to travel, as required, to attend HR fraternity meetings,

networking events, industry associations, and corporate business forums.

Explore

opportunities to build professional connections and generate prospective

leads from different regions of India.

Key Performance Indicators (KPIs)

The primary KPI for this role is the generation

of qualified prospective business leads.

Performance will be evaluated based on

Number

of qualified prospective leads generated per week and month.

Relevance

of leads to the company's target industries and service offerings.

Number

of new corporate accounts and decision-makers identified.

Effectiveness

of cold calling, digital prospecting, and follow-up activities.

Number

of prospective client meetings and business discussions arranged.

Accuracy

and completeness of lead data and reporting.

Consistency

in achieving agreed lead generation targets.

Requirements

Required Skills &

Graduate

in any discipline; a degree in Business Administration, Marketing, HR, or

a related field is preferred.

Prior

experience in lead generation, telemarketing, inside sales, business

development, or corporate sales is preferred.

Excellent

verbal communication and interpersonal skills.

Strong

networking, persuasion, presentation, and relationship-building abilities.

Comfortable

making frequent outbound cold calls and conducting structured follow-ups.

Good

working knowledge of LinkedIn, online research, digital prospecting,

Excel, and lead management tools.

Ability

• to identify the right corporate contacts and build reliable prospect
• databases.
• Self-motivated,
• persistent, target-oriented, and capable of working independently.

Willingness

to learn about labour law compliance and related HR services.

Willingness

to travel for professional networking events and HR fraternity meetings.

Ability

to generate prospective leads from different parts of India.

Preferred Experience

Experience

• selling HR services, HR outsourcing, payroll services, statutory
• compliance, labour law compliance, recruitment services, or other B2B
• services will be an added advantage.

Existing

professional connections within the HR fraternity or corporate sector will

be beneficial.

Experience

using LinkedIn Sales Navigator, CRM systems, and B2B lead generation tools

is desirable.