Digital Marketing Lead

Job Description: Digital Marketing Lead Department:

Marketing Reports to: Head of Sales & Marketing Employment type: Full-time Role Summary The Digital Marketing Lead owns end-to-end digital marketing strategy and execution across multiple brands and client accounts. This role combines strategic planning with hands-on delivery across paid media, email, SEO, content, CRM, and web, driving lead generation, conversions, and measurable business growth.

Key ResponsibilitiesStrategy and Planning - Develop and own digital marketing strategies aligned with business and client goals, including positioning, ICP definition, and channel mix.

• Plan integrated campaigns for product launches, programs, events, and webinars.
• Set KPIs, budgets, and timelines, and report on performance to stakeholders.

Paid Advertising - Plan, launch, and optimise paid campaigns across Google Ads, Meta, and LinkedIn.

• Manage ad budgets, audience targeting, creative testing, and conversion tracking.
• Continuously improve ROAS, CPL, and conversion rates.

Email Marketing and Automation - Build and manage email campaigns, newsletters, and automated nurture sequences.

• Segment audiences and personalise messaging to improve engagement.
• Monitor deliverability, open rates, click-through rates, and conversions.

CRM and Marketing Systems - Set up and manage CRM systems (Zoho CRM, HubSpot) including pipelines, lead scoring, and workflows.

• Integrate forms, chat, and booking tools (Zoho SalesIQ, Tally, appointment schedulers) with the CRM.
• Ensure clean data, accurate lead attribution, and smooth handover between marketing and sales. SEO and Content - Lead on-page, technical, and local SEO, including keyword research and site audits.
• Plan and produce blog series, landing pages, website copy, and LinkedIn content.
• Manage thought leadership assets such as newsletters and long-form articles.

Website and Landing Pages - Build and maintain websites and landing pages on WordPress, WooCommerce, and modern site builders.

• Optimise pages for conversion, speed, and user experience.
• Coordinate site fixes, integrations (LMS, e-commerce, payments), and new feature rollouts.

Social Media - Plan and manage organic social presence, primarily LinkedIn and Meta platforms.

• Grow audience and engagement through consistent, on-brand content.

Analytics and Reporting - Track performance using Google Analytics, Search Console, ad platform dashboards, and CRM reports.

• Deliver regular performance reports with insights and recommendations.
• Run A/B tests and use data to guide decisions.

Leadership and Collaboration - Manage multiple client and brand accounts at once, prioritising effectively.

• Coordinate with designers, developers, freelancers, and internal teams.
• Act as the main point of contact for marketing across stakeholders. Required Skills and Qualifications - Bachelors degree in Marketing, Business, Communications, or a related field.
• 4+ years of hands-on digital marketing experience across multiple channels.
• Proven results managing paid campaigns and budgets.
• Strong working knowledge of CRM and marketing automation platforms.
• Solid understanding of SEO, content strategy, and conversion optimisation.
• Experience with WordPress and WooCommerce.
• Excellent written communication and copywriting skills.
• Strong analytical mindset with the ability to turn data into action. Tools and Platforms Zoho Suite (CRM, Campaigns, SalesIQ, Meeting), HubSpot, Brevo, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Search Console, WordPress, WooCommerce, Tally, Canva, and AI tools for content and workflow efficiency.

Key Performance Indicators - Qualified leads generated and cost per lead

• Conversion rates across landing pages, email, and ads
• Return on ad spend (ROAS)
• Organic traffic and keyword ranking growth
• Email engagement and nurture conversion rates
• CRM data quality and pipeline contribution
• On-time campaign delivery across accounts

Preferred Attributes - Self-starter comfortable owning the full marketing stack.

• Experience in agency or multi-client environments.
• Industry exposure to education, accounting and finance, e-commerce, or community platforms.
• Up to date with AI-driven marketing tools and trends.

Requirements

Preferred Attributes - Self-starter comfortable owning the full marketing stack.

• Experience in agency or multi-client environments.
• Industry exposure to education, accounting and finance, e-commerce, or community platforms.
• Up to date with AI-driven marketing tools and trends.