This is a remote position.
KRA: User Acquisition - Drive Traffic
- Increase users on the community platform - truemerit
- Drive traffic on the marketing site
- Competencies & Skills required
- 2-4 years of experience in marketing in building awareness, driving demand and increasing brand engagement, while contributing to business growth
- Prior experience of working in B2C companies (Education Preferred)
- Understand the business needs to plan and execute scalable marketing activities
- Experience with E-Mail, SEO/SEM, Social Media, Paid marketing
- Highly analytical and data-centric
- Should have demonstrated ability of being able to rally the team along in uncertain environment
- Ability to produce quality content quickly and efficiently
- Good skills to write social media post content & emails
- B.E./B.Tech or deep understanding of technology is mandatory
- Excellent communication skills in English
Job Responsibilities
- Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting
- Get users on truemerit from monthly active marketing campaigns
- Manage email campaigns - marketing emails, nurture sequences, workflows
- Come up with the marketing campaigns, ideas that are likely to resonate with our customer base including event-based campaigns and take ownership to execute them
- Focus on building demand generation strategies, brand perception, and new marketing techniques
- Own Social Media! Build a strong Social Media presence on LinkedIn, Twitter and Instagram
- Manage and grow youtube channel
- Manage webpages pages for specific marketing campaigns
- Generate a steady flow of leads along with the team according to the requirement
- Continuously test and optimize new channels, audiences, bidding strategies, visual creative, and copy
- Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
- Think strategically, analytically, and creatively about new ways to reach customers and increase the relevance
- Regular reporting to management on the performance of campaigns to the stakeholders
Job description provided by Pragmatic Leaders.
View the original posting
