Creative Strategist & Writer

Role Overview

• As a Content Strategist & Writer, you will own the content direction for multiple
• brands. You will develop a monthly strategy, build content buckets, write scripts,
• and guide execution.
• You will work closely with the Social Media Manager, editors, designers, and the
• sales team to ensure content aligns with both brand growth and business goals.

Brand Ownership

You will manage content strategy for multiple brands, typically ranging from 5 to 8

active accounts at a time, depending on complexity and campaign intensity.

Key Responsibilities

Content Strategy

• Develop monthly content direction for assigned brands
• Define recurring content formats and buckets
• Identify trends, hooks, and positioning angles
• Align content with brand identity and growth goals

Ideation & Planning Foundation

• Deliver structured content ideas at the beginning of each cycle
• Work with the Social Media Manager, who will finalize the content calendar
• Ensure ideas are execution-ready and clear

Content Writing

• Write scripts for reels and short-form video
• Write structured copy/text for posters and static creatives
• Maintain tone consistency across brands

Execution Support

• Provide detailed notes and direction for editors and designers
• Guide visual tone and storytelling flow
• Review content drafts and refine messaging

Sales & Pitch Support

• Support the sales team with content strategy direction during new client

pitches

• Contribute content buckets and sample ideas for proposals
• Help shape creative direction in presentations
• Participate in pitch discussions when required

Performance Thinking

• Review content performance monthly
• Identify opportunities for improvement
• Refine strategy based on insights

Requirements

• 1-3 Years of similar experience
• Agency experience (preferred)
• Excellent command over English
• Creative thinking skills