Location: Great Britain - London, 1 St Giles High St
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
Job Summary
As a Senior Yield Planner, you will be at the intersection of data-driven strategy and commercial execution. This role is critical in ensuring that our global video inventory is utilized efficiently to drive maximum revenue for our publishers while meeting the specific needs of our demand partners.
You will act as the strategic link between our Sales and Supply teams, turning complex data into actionable media plans and optimization strategies.
Key Responsibilities
Media Planning & Sales Support: Create comprehensive media plans and inventory forecasts in response to Requests for Proposals (RFPs). You will ensure that proposed campaigns are feasible, profitable, and aligned with available video inventory.
Revenue & Margin Optimization: Monitor daily performance across various campaign types (DIO, Programmatic Guaranteed, Private Marketplaces, and Open Exchange). You will implement pricing floors and throttling strategies to maximize yield and safeguard margins.
Reporting & Business Intelligence: Build and maintain automated dashboards using Looker and Excel. You will conduct deep-dive analyses on KPIs such as Fill Rate and eCPM (effective Cost Per Mille) to identify growth opportunities.
Cross-Functional Projects: Contribute to a variety of projects that touch upon numerous disciplines and technical specificities. This role offers the opportunity to engage with various facets of the business, allowing you to adapt strategies and solve unique challenges across diverse departments and markets.
Team Support: Provide coaching and subject matter expertise to junior team members while contributing to process improvements and operational best practices.
Job description provided by Comcast.
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