Programmatic Account Director

Location: NY - New York, 55 W 46th St, FL 33 & 34

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

You will be responsible for driving new programmatic advertising revenue by building strategic relationships with agencies, brands, and demand partners, while serving as a trusted advisor who delivers innovative, results-driven media solutions. This role requires a highly motivated sales professional with deep programmatic expertise, strong industry relationships, and a proven ability to develop new business, build executive-level partnerships, and exceed revenue goals through cross-functional collaboration.

Responsible for ensuring close relationships with agency and brand marketer clients at the highest levels. Prospects, sells, develops and expands the client base for Advanced Media. Drives new and incremental revenue and regularly meets pre-established activity and results quotas. Monitors and evaluates competitive media spending for sales categories. Understands the premium digital video industry and the challenges facing a typical marketer or agency. Acts as a key contributor in a complex and crucial environment. May lead projects and shares expertise.

Core Responsibilities

• Responsible for hitting revenue targets for book-of-business by prospecting, selling and driving revenue growth.
• Familiarity with online media buying and selling processes (upfronts & scatter), along with knowledge of demand-side platforms (DSPs), supply-side platforms (SSPs), and Ad Serving technologies.
• Develop and execute a comprehensive programmatic sales strategy that drives new revenue growth, builds executive-level relationships with agencies, brands, and demand partners, and delivers customized media solutions aligned to client business objectives.
• Maintains up-to-date customer and prospect records as instructed and participates in development of sales forecasts.
• Understands client’s business model, objectives, key performance indicators (KPIs), key partnerships, and organization structure in order to provide the best value on behalf of the company.
• Provides insight into customer challenges, needs, and opportunities to cross-functional stakeholders including product, marketing, engineering, customer success, and sales leadership.
• Serves as an escalation point for key customer issues around pricing and commercial agreements.
• Provides and executes on feedback regarding new product additions and existing product definition.
• Completes required documentation and reporting for the proper processing of contracts, advertising schedules and call expense reports.
• Responds to requests for proposal (RFPs) and prepare customized proposals to win new business.
• Proactively utilizes prospecting tools to drive new agency and advertiser revenue.
• Develops relationships with executive stakeholders at key accounts within book of business.
• Sales travel is involved when needed.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Partner cross-functionally with Sales, Account Management, Yield, Planning, Operations, Analytics, Product, Marketing, and Leadership teams to create and execute strategic client proposals, presentations, and revenue-driving initiatives.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.
• Additional Locations: IL - Oak Brook, 2001 York Rd, CA - Virtual - D+