Marketing Specialist

Customer-level Plan Selection & Semi-customized Deployment

• Build day-to-day relationships with assigned customers and Sales/Key Account teams to understand customer needs, operational workflows, execution constraints, and field feedback.
• Select and semi-customize appropriate campaign and customer activation plans based on each customer’s needs, operational realities, and execution requirements.
• Coordinate customer-level implementation plans with Sales, distributors where applicable, and relevant internal stakeholders.
• Collect and share insights on competitor activities, customer reactions, and execution barriers, and escalate relevant learnings to the Customer & Trade Manager or Head of Manager to improve future planning.
• Campaign Execution, Sales Tools & Operational Coordination
• Execute regular patient acquisition campaigns and customer programs according to approved plans, timelines, budgets, and KPIs.
• Support deployment of ECP-to-patient materials, patient materials, sales communication, practice tools, and customer-facing assets developed by Category & Brand and/or Professional Affairs.
• Coordinate with Professional Affairs to arrange training support for facilities where training is required, including ECP education, clinical communication, or medically relevant content.

Distributor, Vendor & Cross-functional Execution

Coordinate distributor-enabled execution for MD channel programs where applicable, ensuring clear communication, order follow-up, operational feasibility, and issue escalation.

Work closely with Sales, Category & Brand, Professional Affairs, Finance, Commercial Operations, distributors, and vendors to ensure timely, compliant, and consistent execution.

Track operational issues, customer feedback, material usage, and execution barriers, and escalate improvement opportunities to the Customer & Trade Manager or Head of Manager as appropriate.

Performance Tracking & Forecast Support

• Track customer-level KPIs such as campaign adoption, engagement, material usage, sell-through indicators where available, and execution status.
• Provide customer-level execution status, campaign timing, and demand-impact observations to support Manager and Head of Manager demand forecast inputs.
• Prepare regular updates, reports, and post-campaign learnings to support optimization of future customer and channel programs.

Knowledge, Skills, and Abilities

• Strong execution discipline, attention to detail, and ability to manage multiple customer-level activities and timelines.
• Ability to select and semi-customize approved plans for individual customers while maintaining consistency with strategy and compliance requirements.
• Strong coordination skills with Sales, Key Account, distributors, vendors, Logistics, Customer Support, Category & Brand, and Professional Affairs.
• Understanding of POSM, sales tools, customer materials, vendor order processes, and field-facing execution.
• Analytical mindset with ability to track execution status, KPIs, customer feedback, and operational issues.
• Good communication skills in Japanese and business-level English preferred.

Experience

• Minimum 3 to 5 years of experience in customer marketing, trade marketing, sales support, marketing operations, channel execution, or related roles.
• Experience coordinating customer programs, POSM, sales tools, vendors, logistics, or distributor-related execution preferred.
• Healthcare, medical device, vision care, FMCG, retail, or B2B2C experience preferred.

Education

Bachelor’s degree required, preferably in Marketing, Business, or related field.