Senior Integrated Campaign Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the Role

In the role of Senior Integrated Campaign Manager, you will report to the Director, Campaign Management.

We are considering applicants for our Los Angeles office.

As a Senior Integrated Campaign Manager, you will lead the planning, strategy, and orchestration of Crunchyroll's most complex global marketing campaigns. You will translate business objectives into integrated campaign frameworks that connect audiences, markets, channels, and investments to drive measurable impact.

Working across Brand, Franchise, Growth, and Regional Marketing, you will shape campaign priorities, guide investment planning, and drive cross-functional alignment from greenlight through activation and performance evaluation. You will anticipate challenges, influence senior stakeholders, and help strengthen how global campaigns are planned and delivered.

Core Areas of Responsibility

Integrated Campaign Strategy & Architecture: Lead integrated campaign planning for priority global initiatives, translating approved business and marketing objectives into cohesive frameworks across audiences, markets, channels, and key moments. Define campaign scope, participation models, strategic milestones, and cross-functional dependencies in partnership with business and functional leads.

Portfolio Planning & Prioritization: Drive visibility and alignment across the global campaign portfolio, evaluating priorities, timing, capacity, and investment needs. Lead early-stage campaign discovery and greenlight coordination, recommending campaign scale, feasibility, resource commitments, and prioritization to inform leadership decisions.

Investment & Global Orchestration: Lead consolidated campaign budget planning, develop investment scenarios, and recommend allocations and trade-offs. Integrate global and regional workstream plans into a unified campaign approach, establishing clear ownership, decision rights, and dependencies while influencing senior stakeholders and driving cross-functional alignment.

Governance, Readiness & Risk Management: Establish integrated campaign timelines, operating cadences, and governance frameworks. Proactively anticipate risks, stakeholder needs, and downstream implications; lead readiness reviews, facilitate decisions, and escalate material changes to scope, budget, or milestones while ensuring functional teams retain execution ownership.

Performance & Operational Excellence: Partner with analytics and functional teams to evaluate campaign performance, lead post-campaign reviews, and translate insights into actionable recommendations. Deliver compelling executive reporting and strengthen campaign planning standards, governance, and global-to-regional collaboration while mentoring Campaign Managers.

About You

• We get excited about candidates, like you, because...
• You have 8+ years of experience in integrated marketing, global campaign management, or marketing strategy and planning, with demonstrated leadership of complex, multi-channel campaigns.
• You have experience developing integrated campaign frameworks, leading portfolio planning, and balancing business priorities, organizational capacity, and investment requirements.
• You have managed substantial marketing budgets, developed investment scenarios, and influenced resource allocation and prioritization decisions.
• You possess a comprehensive understanding of marketing channels, including brand, content, paid media, social, lifecycle, partnerships, and experiential marketing, along with creative production and localization workflows.
• You have successfully led global or multi-market campaigns, balancing regional needs with global objectives and navigating complex cross-functional relationships.
• You are an exceptionally organized, proactive, and strategic thinker who anticipates stakeholder needs, risks, dependencies, and downstream implications well before they impact execution.
• You are a confident, engaging communicator and influential leader who can independently lead large meetings, facilitate complex decisions, and present compelling recommendations to senior executives.
• You have advanced presentation development skills, creating sophisticated, visually polished, executive-ready decks that translate complex information into clear narratives and actionable recommendations.
• You build trusted relationships, navigate competing perspectives, and drive alignment and accountability without direct reporting authority.
• You have experience improving planning processes, governance frameworks, and cross-functional ways of working, with the ability to mentor and develop colleagues.
• You are proficient in Google Slides, PowerPoint, and campaign planning and reporting platforms such as Airtable, Wrike, or comparable tools.

About the Team

The Campaign Management team leads integrated campaign planning, architecture, and orchestration for Crunchyroll's priority global marketing initiatives. Working across Brand, Franchise, Growth, and Regional Marketing, we connect business objectives, investments, and activation plans to deliver cohesive, high-impact campaigns across markets and channels.

As Crunchyroll evolves toward a federated global and regional marketing model, our team drives integrated planning, portfolio visibility, governance, and cross-functional accountability. We focus on enabling smarter investment decisions, proactive planning, and measurable campaign impact.

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$123,700—$154,600 USD

About our Values

• We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

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