Membership Strategy Senior Manager

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Membership Strategy Senior Manager to help strengthen what makes Crunchyroll membership valuable: why fans join, what keeps them coming back, and how we deliver more value across our growing fan ecosystem.

Reporting to the Senior Director of Membership Strategy within our Chief Strategy Officer organization, you'll lead major strategic workstreams, evaluate membership opportunities, and turn analysis into clear recommendations that inform business decisions. You'll translate membership priorities into actionable plans and work closely with leaders across SVOD Strategy, Commerce, Games, Digital Manga, Product, Finance, and our regional markets to build alignment across the business.

Core Areas of Responsibility

Analyze what drives fans to join and stay, assess membership value across our businesses, and develop recommendations to strengthen our offering.

Assess membership benefits, tier differentiation, and strategic investments, including opportunities that could shape our membership business over the next five to ten years.

Size opportunities, model financial and membership impact, evaluate tradeoffs, and recommend whether and how to test or introduce new benefits.

Own major projects from problem definition through analysis and recommendations, developing work plans, frameworks, and processes that keep priorities moving forward.

Partner with SVOD Strategy, Commerce, Games, Digital Manga, Finance, and regional leaders to align their strategies and plans with broader membership priorities.

Manage cross-functional planning processes and recurring forums, ensuring membership priorities and recommendations are ready to inform business planning and budgeting cycles.

Partner with Finance on membership economics and long-term financial models, and provide strategic inputs to Commercial Planning, which owns pricing, tiers, and promotions.

Maintain and evolve Crunchyroll's global anime market sizing and fan segmentation frameworks, partnering with Research, Market Intelligence, and Data Analytics to identify trends and opportunities.

Present clear, evidence-based recommendations, communicate strategic choices and tradeoffs, and build alignment across senior stakeholders.

Lead and review the work of professionals on assigned projects, support senior leadership priorities, and help improve the Strategy team's ways of working.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Los Angeles office.

About You

• 8+ years of experience in strategy, including a background in management consulting, either currently or before transitioning into an in-house corporate strategy role.
• Demonstrated ability to drive the strategy and success of larger, multi-area projects where problems are not clearly defined and lack strategic direction.
• Proven ability to design and own work plans, processes, and multi-area workstreams, while guiding the work of experienced professionals.
• Background in subscription or membership businesses, including value proposition design, benefit evaluation, or tiering.
• Ability to persuade senior stakeholders across several functional areas in sensitive and complex situations.
• Exceptional analytical and communication skills, including presenting to senior and C-level stakeholders.
• Strong interpersonal skills, with a high level of emotional intelligence, empathy, and passion.
• Comfort with ambiguity and rapidly evolving strategies and priorities.
• MBA or equivalent advanced degree preferred.

About the Team

The Strategy team sits within the Chief Strategy Officer organization, with the VP of Strategy reporting directly to the CSO. The team owns Crunchyroll's enterprise strategy, membership strategy, and SVOD strategy, along with the fan, competitor, and market research that grounds them. It is tasked with shaping Crunchyroll's long-term direction and helping orchestrate how the company unlocks value, fuels growth, and inspires deeper avidity for Crunchyroll among anime fans worldwide.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Los Angeles, CA

$145,100—$180,000 USD

About our Values

• We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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