Senior Manager, Social Media

Overview This is a hybrid role based out of Malvern, PA, with three days per week in the office. CubeSmart is seeking a Senior Manager, Social Media to lead the day-to-day social function across organic and paid channels. Reporting to the Director, Content & Social Strategy, this role is the operational heart of CubeSmart’s social presence — responsible for translating brand and content strategy into platform-native execution that builds audience, drives engagement, and contributes to customer acquisition.

This is a role with real ownership. The Senior Manager will manage paid social media investment directly, lead CubeSmart’s creator and UGC program end-to-end, and develop a team of one — with the expectation that strong performance grows both the function and the team over time. The ideal candidate is a social-native marketer who is equally fluent in strategy and execution. They understand how platforms work — not just today’s best practices, but where things are heading.

They are data-driven, creatively confident, and operationally sharp. They know how to brief a creator, read a campaign report, and build a content calendar that serves a business objective. Responsibilities Organic Social Strategy & Execution The Senior Manager owns organic social across all relevant platforms — developing the strategy, managing the content calendar, and ensuring the team delivers platform-native content that is on-brand and performance-oriented.

Develop and maintain organic social strategy across all active platforms — including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging channels — with clear objectives, audience targets, and content logic for each. Own the social content calendar end-to-end: planning, briefing, production oversight, scheduling, and publishing cadence. Ensure content is genuinely platform-native — the right format, tone, and creative approach for each channel — not repurposed content applied uniformly across platforms.

Monitor platform algorithm changes, format updates, and audience behavior shifts; adapt strategy proactively rather than reactively. Manage community engagement across platforms — establishing standards for response tone, escalation protocols, and brand voice in the comments. Collaborate closely with the Director, Content & Social Strategy to ensure social content reflects and reinforces the broader content strategy and brand direction.

Paid Social — Budget Ownership & Campaign Management The Senior Manager carries direct accountability for CubeSmart’s paid social media investment — owning budget allocation, campaign strategy, creative direction, and performance across all paid social activity. Own paid social budget allocation across platforms — making investment decisions that reflect brand priorities, audience data, and performance evidence. Develop paid social campaign strategy including audience targeting, creative brief development, placement logic, and testing frameworks.

Apply deep paid social expertise across creative strategy, audience development, bidding, and optimization while collaborating across broader digital marketing channels. Partner with the Director, Content & Social Strategy on brand-level paid social campaigns; lead performance and lower-funnel campaign execution independently. Manage agency or platform partners supporting paid social execution — setting clear expectations, reviewing work critically, and holding partners accountable to results.

Monitor campaign performance daily; optimize in-flight and apply learnings systematically to future planning. Leverage platform automation and machine learning features to improve campaign performance (such as Meta Advantage +). Evaluate emerging platform capabilities and implement new features through structured testing before broader adoption. Report paid social performance to the Director with clarity and commercial framing — connecting spend to awareness, engagement, and acquisition outcomes.

Creator & UGC Program The Senior Manager leads CubeSmart’s creator and UGC strategy end-to-end — building the program infrastructure, identifying and managing creator relationships, and ensuring assets are optimized for both organic and paid use. Build and own CubeSmart’s creator program — defining the sourcing strategy, vetting criteria, briefing process, and performance standards for creator partnerships. Identify and onboard creators whose audiences, content style, and values align with the CubeSmart brand across relevant platforms including TikTok, Instagram, and YouTube.

Brief creators clearly and manage relationships professionally — balancing creative freedom with brand standards and business objectives. Ensure applicable creator and UGC assets are whitelisting-ready for paid social amplification; develop the workflow to move assets efficiently from organic to paid use. Track creator program performance — including reach, engagement, content quality, and downstream paid performance — and optimize the program accordingly.

Content Production & Team Leadership Manage and develop direct report(s) — providing clear direction, consistent feedback, and ongoing development support. Establish and maintain production workflows that allow the team to move at the speed social requires without sacrificing quality or brand consistency. Collaborate with the Designers on social creative assets; provide clear, platform-informed briefs that set the design team up for success.

Partner with the Content & Editorial Senior Strategist on social copy and content that bridges editorial and social formats. Analytics & Reporting Own social analytics across organic and paid — tracking reach, engagement rate, follower growth, share of voice, and paid performance metrics. Develop a regular reporting cadence that surfaces meaningful insights, not just data — translating performance into clear recommendations for the Director and broader team.

Use data to inform content decisions: what’s working by platform, format, audience, and creative approach. Monitor the competitive social landscape and report relevant findings to the Director. Qualifications Experience 5–7 years in social media marketing, with at least 2 years in a role that included paid social budget ownership and team or project leadership. Demonstrated experience managing paid social campaigns across Meta, TikTok, and other platforms — with direct accountability for budget and performance.

Hands-on experience building or managing a creator or influencer program, including briefing, relationship management, and performance tracking. Experience managing or mentoring at least one direct report or junior team member. Track record of developing organic social strategy that grew audience and engagement in a measurable way. Skills & Capabilities Platform fluency: deeply familiar with how Instagram, TikTok, Facebook, LinkedIn, and YouTube work — algorithmically, creatively, and commercially.

Paid social expertise: able to build a campaign from brief to launch, optimize in-flight, and report results with commercial clarity. Creative confidence: able to assess content quality, provide strong creative direction, and brief creators and designers effectively. Data-driven: comfortable in analytics platforms, able to interpret performance data and translate it into clear strategic direction. Operationally strong: builds workflows and systems that keep production moving without creating bureaucracy.

Strong communicator: clear in writing, confident presenting, and effective working cross-functionally with brand, creative, and paid media partners. Nice to Have Experience in a multi-location consumer services, retail, or real estate brand. Experience with creator management platforms or affiliate tools. Background working alongside or in close partnership with a performance marketing team. We are an Equal Opportunity Employer, Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity. #LI-MT1 #LIhybrid Organic Social Strategy & Execution The Senior Manager owns organic social across all relevant platforms — developing the strategy, managing the content calendar, and ensuring the team delivers platform-native content that is on-brand and performance-oriented.

Develop and maintain organic social strategy across all active platforms — including Instagram, Facebook, TikTok, Pinterest, LinkedIn, and emerging channels — with clear objectives, audience targets, and content logic for each. Own the social content calendar end-to-end: planning, briefing, production oversight, scheduling, and publishing cadence. Ensure content is genuinely platform-native — the right format, tone, and creative approach for each channel — not repurposed content applied uniformly across platforms.

Monitor platform algorithm changes, format updates, and audience behavior shifts; adapt strategy proactively rather than reactively. Manage community engagement across platforms — establishing standards for response tone, escalation protocols, and brand voice in the comments. Collaborate closely with the Director, Content & Social Strategy to ensure social content reflects and reinforces the broader content strategy and brand direction.

Paid Social — Budget Ownership & Campaign Management The Senior Manager carries direct accountability for CubeSmart’s paid social media investment — owning budget allocation, campaign strategy, creative direction, and performance across all paid social activity. Own paid social budget allocation across platforms — making investment decisions that reflect brand priorities, audience data, and performance evidence. Develop paid social campaign strategy including audience targeting, creative brief development, placement logic, and testing frameworks.

Apply deep paid social expertise across creative strategy, audience development, bidding, and optimization while collaborating across broader digital marketing channels. Partner with the Director, Content & Social Strategy on brand-level paid social campaigns; lead performance and lower-funnel campaign execution independently. Manage agency or platform partners supporting paid social execution — setting clear expectations, reviewing work critically, and holding partners accountable to results.

Monitor campaign performance daily; optimize in-flight and apply learnings systematically to future planning. Leverage platform automation and machine learning features to improve campaign performance (such as Meta Advantage +). Evaluate emerging platform capabilities and implement new features through structured testing before broader adoption. Report paid social performance to the Director with clarity and commercial framing — connecting spend to awareness, engagement, and acquisition outcomes.

Creator & UGC Program The Senior Manager leads CubeSmart’s creator and UGC strategy end-to-end — building the program infrastructure, identifying and managing creator relationships, and ensuring assets are optimized for both organic and paid use. Build and own CubeSmart’s creator program — defining the sourcing strategy, vetting criteria, briefing process, and performance standards for creator partnerships. Identify and onboard creators whose audiences, content style, and values align with the CubeSmart brand across relevant platforms including TikTok, Instagram, and YouTube.

Brief creators clearly and manage relationships professionally — balancing creative freedom with brand standards and business objectives. Ensure applicable creator and UGC assets are whitelisting-ready for paid social amplification; develop the workflow to move assets efficiently from organic to paid use. Track creator program performance — including reach, engagement, content quality, and downstream paid performance — and optimize the program accordingly.

Content Production & Team Leadership Manage and develop direct report(s) — providing clear direction, consistent feedback, and ongoing development support. Establish and maintain production workflows that allow the team to move at the speed social requires without sacrificing quality or brand consistency. Collaborate with the Designers on social creative assets; provide clear, platform-informed briefs that set the design team up for success.

Partner with the Content & Editorial Senior Strategist on social copy and content that bridges editorial and social formats. Analytics & Reporting Own social analytics across organic and paid — tracking reach, engagement rate, follower growth, share of voice, and paid performance metrics. Develop a regular reporting cadence that surfaces meaningful insights, not just data — translating performance into clear recommendations for the Director and broader team.

Use data to inform content decisions: what’s working by platform, format, audience, and creative approach. Monitor the competitive social landscape and report relevant findings to the Director. Experience 5–7 years in social media marketing, with at least 2 years in a role that included paid social budget ownership and team or project leadership. Demonstrated experience managing paid social campaigns across Meta, TikTok, and other platforms — with direct accountability for budget and performance.

Hands-on experience building or managing a creator or influencer program, including briefing, relationship management, and performance tracking. Experience managing or mentoring at least one direct report or junior team member. Track record of developing organic social strategy that grew audience and engagement in a measurable way. Skills & Capabilities Platform fluency: deeply familiar with how Instagram, TikTok, Facebook, LinkedIn, and YouTube work — algorithmically, creatively, and commercially.

Paid social expertise: able to build a campaign from brief to launch, optimize in-flight, and report results with commercial clarity. Creative confidence: able to assess content quality, provide strong creative direction, and brief creators and designers effectively. Data-driven: comfortable in analytics platforms, able to interpret performance data and translate it into clear strategic direction. Operationally strong: builds workflows and systems that keep production moving without creating bureaucracy.

Strong communicator: clear in writing, confident presenting, and effective working cross-functionally with brand, creative, and paid media partners. Nice to Have Experience in a multi-location consumer services, retail, or real estate brand. Experience with creator management platforms or affiliate tools. Background working alongside or in close partnership with a performance marketing team. We are an Equal Opportunity Employer, Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity. #LI-MT1 #LIhybrid