Manager, Reporting & Insights

Overview

• Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+
• employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999,
• Cvent delivers a comprehensive event marketing and management platform for marketers and event
• professionals and offers software solutions to hotels, special event venues and destinations to help
• them grow their group/MICE and corporate travel business. Our technology brings millions of people
• together at events around the world. In short, we’re transforming the meetings and events industry
• through innovative technology that powers human connection.
• Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone
• and Vista for $4.6B in 2023.
• Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like
• entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and
• celebrate differences, working together with colleagues and clients to build strong connections
• AI at Cvent: Leading the Future
• Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At
• Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our
• DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to
• experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll
• thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering
• exceptional results while relying on the human judgment and creativity that drive real innovation.
• Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn,
• iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AIpowered
• collaboration, we’d love to meet you.
• Disclaimer: Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always
• come from an official ‘[email protected]’ email. We never request any payments or ask for sensitive
• personal or financial information via chat or social media platforms. For more information, please
• visit: https://www.cvent.com/en/notice-recruitment-fraud.

In This Role, You Will

• Cvent’s Global Demand Center is seeking a strategic and hands-on leader for the role of Manager,
• Marketing Analytics. This is a high-impact role for a marketing analytics expert who can turn customer
• and program data into clear, actionable insights that shape business strategy.
• This role will be focused on customer lifecycle analytics, with a strong emphasis on measuring
• marketing’s impact on renewals, expansion, and customer program penetration. You will define the
• frameworks, KPIs, and measurement approaches that connect customer marketing activity to business
• outcomes, helping leaders understand what is working, where to optimize, and how marketing
• contributes across the customer journey.
• You’ll partner closely with Customer Success, Product Marketing, Revenue teams, and senior
• leadership to build a more complete view of lifecycle performance. You’ll also lead a team of analysts,
• ensuring high-quality analysis, clear prioritization, and on-time delivery of insights that influence
• decisions. The ideal candidate brings deep expertise in marketing analytics, customer lifecycle
• measurement, data modeling, and cross-functional leadership, along with the ability to translate
• complex analysis into recommendations that drive measurable impact.
• Our team values professionals who thoughtfully integrate AI into their daily work, using it to move faster,
• uncover deeper insights, and improve how work gets done, while relying on human judgment and
• creativity to guide decisions and strategy. Throughout the interview process, you’ll have the opportunity
• to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to help shape
• a more data-driven, AI-enabled marketing organization, we’d love to meet you.

In This Role, You Will

• Lead customer lifecycle analytics across retention, renewals, expansion, and customer program
• penetration, identifying the drivers that influence performance.
• Define and evolve the measurement frameworks, KPIs, and analytical methodologies that connect
• marketing activity to customer business outcomes.
• Build a clear point of view on how marketing influences renewals and penetration, and use that
• perspective to guide investment, optimization, and strategic decision-making.
• Analyze customer behavior, journey progression, campaign engagement, and program performance
• to uncover actionable insights and opportunities for improvement.
• Partner with Customer Success, Product Marketing, Revenue teams, and senior leaders to align
• business goals, define success measures, and answer high-priority strategic questions.
• Develop and maintain intuitive Sigma dashboards and executive-ready reporting that make lifecycle
• and customer marketing performance easy to understand and act on.
• Conduct deep-dive analyses of complex customer journeys, segmentation, and program
• effectiveness to inform strategy and recommendations.
• Lead recurring business reviews for Customer Marketing and partner teams, bringing forward clear
• insights, trends, risks, and recommendations against goals and benchmarks.
• Establish and enforce data quality standards, tracking taxonomy, and documentation to improve trust,
• consistency, and usability of metrics.
• Identify and implement process, reporting, and workflow improvements that increase the speed,
• quality, and efficiency of analytics delivery.
• Oversee and mentor a team of analysts, managing roadmaps, intake, prioritization, and delivery while
• raising the bar on analytical quality and business impact.
• Influence decisions through strong storytelling, stakeholder management, and the ability to connect
• analysis to real business action.

Here's What You Need

• Overall experience
• 10+ years of experience in marketing analytics, with strong expertise in customer lifecycle analytics,
• retention and renewal measurement, and program performance analysis.
• Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical
• experience.
• Demonstrated ability to define KPIs, build measurement frameworks, and connect marketing activity
• to business outcomes such as renewals, expansion, and program penetration.
• Strong experience translating complex data into clear, actionable insights for non-technical and
• executive audiences.
• Proficiency with Sigma or comparable business intelligence tools, with strong dashboarding and data
• visualization skills.
• Experience with data modeling, data quality practices, and analytical approaches that support
• scalable decision-making.
• Proven success leading cross-functional initiatives and influencing stakeholders across Marketing,
• Customer Success, and Revenue teams.
• Experience managing, coaching, and developing analytical talent.
• Strong communication and presentation skills, including with executive-level stakeholders.
• Technical AI experience
• Experience integrating AI-powered tools into analytics workflows.
• Demonstrated ability to use AI for tasks such as summarizing insights, accelerating analysis, or
• generating narrative takeaways from data.
• Hands-on experience building AI-assisted workflows, experimentation frameworks, or practical
• applications that improve analytical efficiency and decision-making.
• The following would be a strong advantage
• Familiarity with marketing attribution models and marketing mix modeling.
• Experience with Snowflake or similar cloud data warehouses.
• Hands-on experience with Salesforce, Marketo, or customer data platforms.