Executive Director of Health100 Customer Engagement

Location: RI - Woonsocket

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

About CVS Health

At CVS Health, we are a leading healthcare innovation company dedicated to helping people on their path to better health. We are committed to transforming the healthcare experience through our integrated offerings, including pharmacy services, health plans, and retail pharmacies and clinics. Our mission is to make healthcare more accessible and affordable for everyone. We believe that a powerful, consistent brand and exceptional creative execution are essential to achieving this mission — building trust, deepening customer relationships, and driving meaningful engagement across every touchpoint.

Position Summary

CVS Health isseekinga collaborative and strategic leader with customer engagementexpertiseto manage the Health100 customer data, segmentation,targetingand personalization efforts. This primaryobjectiveof this position is to accelerate the implementation and enablement of AI tools and customer engagement technology to support this critical new business.

This leader partners with Enterprise business leaders and cross-functional teams to translate business strategy into high-value customer engagements.

Impact of the Role

Shapes the customer data and insight requirements to support customer engagement activities

Elevates creative quality and consistency

Drives integrated value across business units

Key Responsibilities

• Lead Health100’s customer engagement strategy including data structure, insights, customer segmentation,targetingand personalization.
• Leverage technology and strategic partnerships to developa sophisticatedcustomer segmentation andoptimizemarketing effectiveness through personalization and targeting.
• Partner to promote the advancementof anduser experience for Health100 customer experiences, building and driving roadmaps in conjunction with the business owners and enterprise digital partners.
• Serve as an expert and advocate for the effective usage of innovative technology, like generative AI, to drive best-in-class customer engagement and partner support for Health100 while keeping in line with our consistently evolving regulatory environment.
• Be the voice of the customer to influence new capabilities foran optimalconsumer experience.
• Bring new thinking to help efficiently deliver enhanced customer experiences to differentiate our brand, and attract, engage, and retain Health100 customers and partners.
• Lead and develop an effective team of professionals that create and drive a culture ofinsightsdriven engagement, technologyadvancementand new value creation.

Leadership Profile

• Strategic thinker with ability to translate vision into action
• Collaborative and influential across senior stakeholders
• Strong creative instincts with analytical rigor
• Enterprise mindset with ownership and accountability
• Ability to build and lead high-performing teams

Required Qualifications

• 7+ years of experience in marketing technology and operations, with at least 3 years in a leadership role.
• Experience working with the latest CRM, Martech and AI technologies including Salesforce, Adobe, Stencil, Writer AI, Google.
• Deep understanding of the marketing process and workflow including all paid and owned channels, including digital, video, print, and integrated marketing.
• Proven experience working in a matrixed organization, supporting multiple brands or business units.
• Strong operational skills: familiar with project management systems, resourcing models, andutilizationtracking.
• Adept at navigating ambiguity, prioritizing strategically, and communicating with senior leadership.
• Experience managing hybrid or fully remote teams across time zones.
• Calm under pressure;solutions-focused; collaborative by nature.
• Experience with both B2B and B2C marketing.
• Excellent written and verbal communication skills, especially when working with executive stakeholders.

What We Offer

• A dynamic and collaborative work environment where your creative vision makes a real and lasting impact.
• The opportunity to lead a critical function and shape the future of our brand – Fortune 5 company.
• Competitive salary with comprehensive benefits.
• Opportunities for professional growth, development, and creative leadership.
• A deep commitment to diversity, equity, and inclusion.

Education

Bachelor's degree in Marketing, Business Administration, or a related field;Master'sdegree or MBA preferred.

Pay Range

The typical pay range for this role is

$131,500.00 - $303,195.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 11/23/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.