Brand Manager - Aptamil

Short Intro and About the Job

Introduction & Job Detail

• Key role for the business, with the overall mission to drive Aptamil’s share performance by leading key elements of digital transformation plan and full portfolio activation
• Drive Aptamil digital transformation
• Brand Lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets
• Work across wide cross functional team of digital experts and content creators to ensure brand strategy is executed with excellence in digital channels
• Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn)
• Lead entry + trade up portfolio (liquids / tabs)
• Contribute to development and delivery of annual marketing plan & business targets by maximizing performance of trade up portfolio and impact on total brand value share
• Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms
• Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects
• Track portfolio performance vs KPIs and proactively recommend risks and opportunitiesLead D comm and conversion channels
• Brand lead on maximizing D Comm channel as both education and conversion driving tool for brand, working with cross functional experts to develop strategy , bring to life action plans and monitor performance vs KPIs

About you

• Excellent experience and proven results in digital space – especially LLM, social and influencer marketing
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals
• Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
• Accountability: Owns functional outcomes end‑to‑end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high‑quality execution
• Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‑making at scale.
• Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence, passion and courage, particularly in ambiguous and complex situations.
• Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.
• Please note that the basic salary on offer for this position is between £50,000 - £60,000 + bonus & benefits
• About Us, We offer and What's next

About Us

• At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
• We have a range of flexible benefits and excellent rewards, click here to find out more: https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html
• Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
• The closing date for applications is 26/10/26, you will therefore hear about your application after this date