Freelance Senior PR Manager

As a proud B-Corp we focus on using business as a force for good. We do this by balancing out people and planet with profit. For every Mindful Chef recipe box bought we donate the equivalent of a school meal to a child in a less developed country (over 20 million meals donated and counting...) and we have also pledged to go Net Zero by 2030 but there are so many other initiatives that we would love to tell you about! We are looking for an experienced Freelance Senior PR Manager to lead our PR strategy and day-to-day execution.

In this role, you will be responsible for running an always-on proactive press office, cementing Mindful Chef as a trusted authority in health, nutrition, and wellness. Working closely with the Brand, Partnerships and wider Marketing teams, you will balance high-level strategic planning with hands-on pitching to secure high-impact Tier 1 coverage, amplify major campaigns and partnerships, and build a prominent platform for our expert spokespeople.

Highly autonomous and proactive, you're someone who genuinely enjoys the buzz of daily pitching and media outreach. 10 months contract. Open to 4-5 days per week of work. Senior PR experience (in-house, agency, or freelance) with a strong portfolio across consumer health, wellness, food & drink or lifestyle sectors. Proven ability to define strategic PR direction while remaining hands-on with daily pitching, press releases, and reactive outreach.

Strong, active relationships with Tier 1 UK national journalists, consumer editors, lifestyle writers, and food press. Demonstrated experience building credible expert profiles, landing bylines, and placing broadcast or print commentary, preferably in the health and nutrition space. Track record of launching new consumer propositions or campaigns that translate into widespread, message-rich earned coverage. Experience aligning PR with commercial plans, SEO, and paid/owned channels, with a data-informed approach to reporting and ROI.

A track record of organising and hosting press events to build journalist relationships is a plus, but not essential. PR Strategy & Planning: Develop and execute integrated PR strategies aligned with the annual brand and trade calendar to drive growth of earned channels. Press Office & Media Relations: Run a proactive and reactive press office across national, food, health, wellness, and lifestyle media. Coverage Delivery: Maintain a consistent coverage cadence, with a focus on Tier 1 outlets that builds brand credibility and supports SEO.

Health Authority Positioning: Position the brand as a leading health voice through timely, trend-led commentary, reactive pitching, and messaging-led feature coverage. Spokesperson Profiling: Build and scale our spokesperson platform, securing regular thought-leadership features, expert commentary, panels, and speaking opportunities for our Head of Health and Head of Food. Campaign Launches: Devise and execute end-to-end PR launch plans for key campaigns and partnerships to drive awareness and customer acquisition.

Media Events & Gifting: Coordinate targeted media gifting programmes and organise press events or expert panel discussions to foster journalist relationships and brand advocacy. Integrated Storytelling: Collaborate cross-functionally to align PR with partnerships, paid media, and owned content, turning moments into compelling earned stories. Measurement & Reporting: Track and evaluate PR performance against clear metrics, including Tier 1 share of voice, message pull-through, and coverage quality.