Senior Social Media & Content Manager (f/m/d)

For more than 30 years, we have been developing highly precise digital maps and data-driven innovations in an agile tech environment. At Outdooractive, you’ll work on a unique product that brings together tradition, nature, and modern technology. As an owner-managed tech company based in the Allgäu region, we offer a working environment built on sustainability, strong values, and a clear vision for the future: to become the world’s largest digital travel guide.

Work on a one-of-a-kind digital platform ecosystem. Become part of an international team of developers, cartographers, and many other experts who are passionate about advancing our product and already reach more than 60 million people worldwide. In an environment where tradition meets innovation, you’ll work with a team that combines a down-to-earth mindset with a forward-looking approach - driven by a genuine passion for what we do.

As Senior Social Media & Content Manager , you will take strategic and operational ownership of our key social media channels. You don't wait for content briefs – you proactively identify the topics, stories, and formats that resonate with our target audiences. You develop platform-specific ideas, create authentic and engaging content quickly, collaborate with creators and our community, and continuously analyze what works.

You will work closely with Brand & Editorial, Growth Marketing, Community, Partnerships, Events, Product, and our international markets. Your goal: Drive relevant reach, boost engagement, and create a social media presence that brings Outdooractive to life as a leading outdoor platform. You take ownership of the social media strategy and ongoing development of our key channels , clearly defining the role Instagram, TikTok, YouTube, and other relevant platforms play for Outdooractive.

You independently develop recognizable content formats and recurring series , rather than simply creating individual posts and campaigns. You stay on top of trends, platform dynamics, outdoor culture, creators, and relevant conversations, turning emerging opportunities into actionable content and engagement ideas. You create fast, authentic social media content yourself – particularly short-form videos, Reels, Stories, Shorts, and simple photo and video formats.

You are confident in shooting, editing, and publishing content independently. For larger productions, you collaborate with Brand, Design, and external partners to develop the right concepts and creative briefs. You grow and strengthen our creator and influencer network , identifying relevant micro-creators, outdoor personalities, and brand advocates. You bring stories from our community to life and collaborate with the Community team to develop formats featuring UGC, ambassadors, community champions, user stories, and unique outdoor experiences .

You translate campaigns, product launches, and topics related to Pro and Pro+ into engaging social media content that genuinely works on each platform. You collaborate closely with Partnerships & Cooperations and Event & Community Activation , turning partnerships and events into compelling social media stories before, during, and after each activation. You plan and manage the social content calendar while maintaining flexibility – leaving plenty of room for spontaneous opportunities, emerging trends, and timely topics rather than following a rigid editorial schedule.

You develop core content formats that can be adapted for our international markets and work closely with local teams to ensure relevant activation. You continuously analyze the performance of our content and channels, translating insights into actionable experiments and optimizations. You work with clear KPIs such as reach, non-follower reach, engagement, shares, saves, watch time, video completion, traffic, and content performance , using data to systematically improve content formats.

You actively share social media insights with Marketing, Community, and Product, highlighting the topics, interests, and conversations that truly matter to our users and target audiences. You have several years of professional experience in social media management, content marketing, or social content creation , and have not only managed channels but actively developed and grown them You can showcase concrete examples of content formats, campaigns, or channels that you have developed or played a key role in managing You understand the platform dynamics and specific requirements of Instagram, TikTok, and YouTube , and know that the same content doesn't automatically work across every platform You can independently produce short-form videos and social media content – from ideation and filming to editing and publishing You have a strong sense of storytelling, visual aesthetics, and current social media trends and formats You have experience working with creators, influencers, UGC, or ambassador programs and know how to professionally build and nurt ure these relationships You see social media not just as a communication channel, but as a powerful driver of reach, engagement, community building, and growth You take a data-driven approach and use social media analytics to continuously improve content and formats You are both strategic and hands-on : You can develop a channel strategy but are equally comfortable heading outdoors with a smartphone or camera to create content yourself You work proactively, identify opportunities independently, and don't wait for other teams to provide you with content ideas You can coordinate multiple stakeholders and projects simultaneously and enjoy collaborating with Brand, Community, Growth, Product, and Partnerships Experience with international markets and content localization is a plus You have a genuine passion for outdoor activities, sports, travel, or an active lifestyle and understand the culture and interests of our target audiences You have excellent German and English communication skills Success Possibility to contribute to the further success within the increasing internationalization of the Outdooractive platform Challenge Challenging, exciting tasks with best development prospects Self-responsibility Extensive organization possibilities and autonomous work Attractive work environment A flexible working hours model, flat hierarchies and an interesting career and further training management Onboarding An adequate introductory training to get to know Outdooractive plus Buddy Program Team spirit A cooperative atmosphere between colleagues, great staff events and a pleasant working environment within an outdoor-enthusiast team Uniqueness A unique market-leading product in a global market Location A working place with the beautiful Allgaeu mountains just outside the door