AssetMetrix Finance/FinTech

Growth Marketing Manager (m/f/d) – Digital Marketing & Demand Generation

Germany Hybrid Full-time

As a Growth Marketing Manager (m/f/d), you turn marketing strategies into measurable results. You take ownership of our digital marketing channels, campaigns, and marketing operations, ensuring they are continuously optimized and improved through a data-driven approach. Working at the intersection of Marketing, Sales, and external partners, you drive demand generation, brand visibility, and marketing efficiency. Through your analytical mindset, hands-on mentality, and focus on impact, you create sustainable value and contribute directly to our growth.

Your tasks: Campaign Management & Performance Marketing Own the planning, execution, optimization, and reporting of LinkedIn Ads and Google Ads campaigns Manage campaigns against agreed KPIs with a focus on lead generation, performance, and efficiency Develop and maintain tracking frameworks, target audiences, testing approaches, and reporting structures Identify optimization opportunities based on campaign performance and marketing analytics Content & Social Media Own the operational planning, creation, and publishing of content across LinkedIn and other relevant channels Execute marketing and communication initiatives in line with established positioning and messaging Continuously improve organic social media performance through data-driven optimization Monitor and analyze engagement, reach, and campaign effectiveness Website, SEO & Content Operations Own the ongoing maintenance and optimization of the company website Implement CMS updates, landing pages, and SEO initiatives Manage blog production from planning through publication Analyze website and SEO performance and derive actionable improvement measures Collaborate with external agencies and service providers on website-related initiatives Marketing Operations & Reporting Plan, track, and evaluate marketing campaigns across multiple channels Build and maintain dashboards and regular reporting on key marketing KPIs Ensure high-quality campaign tracking and marketing data management within Salesforce and related tools Maintain campaign documentation, marketing assets, and operational processes Event Marketing & Stakeholder Management Support the operational execution of events, conferences, and marketing initiatives Coordinate marketing materials, communications, and lead-capture activities Manage agencies, freelancers, and additional external partners Collaborate closely with Business Development, Sales, and the Head of Marketing to execute growth initiatives How You Work You take a data-driven approach and use KPIs to guide decisions and improvements You take ownership of outcomes and proactively drive initiatives forward You work in a structured and pragmatic way while managing multiple priorities effectively You combine strong analytical thinking with a hands-on execution mindset You actively identify opportunities for optimization and continuous improvement You communicate clearly, openly, and enjoy collaborating across teams You thrive in dynamic environments with high levels of ownership and responsibility Your Qualifications (Not Every Box Needs to Be Ticked) Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field Several years of experience in digital marketing, performance marketing, or growth marketing, ideally in a B2B environment Hands-on experience with LinkedIn Ads, Google Ads, and digital campaign management Experience managing websites, CMS platforms, and SEO initiatives Familiarity with analytics and reporting tools such as Google Analytics or comparable platforms Experience with Salesforce or similar CRM systems is a plus Experience working with agencies, freelancers, and external service providers Design or content production experience (e.g., Canva, Figma, or Adobe Creative Suite) is beneficial Knowledge of private capital markets or financial services is an advantage but not required Language Skills Excellent English skills (working language) German skills are an advantage Exciting challenges and excellent development opportunities in a constantly growing, international team Freedom to develop own ideas and thus make an active contribution to the success of our company Attractive remuneration with variable components as part of a total compensation system Great colleagues, a friendly working atmosphere and numerous employee events Modern workplace in the heart of Munich with view of the Theresienwiese Modern employee benefits - bike leasing, meal vouchers, BAV, Deutschlandticket, benefits account & Wellpass Fitness Hybrid working model Free drinks and fruit as well as a well-filled ice box in summer

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