Video Content Lead (Social & AI)

Company Overview

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture.

Video sits at the centre of that ecosystem — and social is where it scales.

The Role

• Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and TikTok.
• This is an initially hands-on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale.
• You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue.
• Alongside this, you will play a key role in integrating AI into our video workflows, helping Dexerto unlock new levels of efficiency, creativity, and scale.
• This role sits at the intersection of video, editorial, audience development, and commercial, and is critical to how we grow and monetise our social presence.

Core Responsibilities

Video Strategy & Format Development

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
• Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
• Identify and capitalise on trending, reactive, and evergreen content opportunities
• Set the creative direction and editorial tone for social-first video output
• Continuously refine formats based on performance data and platform trends

Hands-On Video Creation & Output

• Lead the creation and publishing of high-performing short-form video content
• Work closely with editors and producers to maintain speed, quality, and consistency
• Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
• Balance reactive output with planned, repeatable content series

AI-Powered Video Innovation

• Pioneer the use of AI tools to accelerate video production and unlock new creative formats
• Implement AI-assisted workflows to increase output and efficiency across teams
• Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
• Identify entirely new content opportunities enabled by AI tooling
• Act as the internal lead for AI-driven video innovation

Monetisation & Performance Ownership

• Own the performance of social video output across key platforms
• Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
• Partner with Commercial teams to integrate branded content and paid partnerships into video output
• Track and report on performance metrics including views, engagement, retention, and revenue
• Optimise content strategy based on both audience and commercial performance

Cross-Team Collaboration & Distribution

• Work closely with the YouTube and Video teams to repurpose long-form content for social
• Collaborate with Editorial to identify stories that translate into high-performing video
• Partner with Commercial teams to deliver standout branded video executions
• Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
• Contribute a video-first perspective to editorial and content planning

Leadership & Standards

• Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
• Upskill team members and elevate overall video output across the business
• Establish scalable workflows and processes to support increasing content volume
• Continuously push for innovation in format, storytelling, and execution

Candidate Profile

The ideal candidate will bring

• 5–8 years of experience in video content, social video, or digital media production
• Proven success building and scaling video content on TikTok, Instagram, and Facebook
• Strong understanding of platform algorithms, audience behaviour, and content trends
• Hands-on video editing and production experience
• Experience experimenting with or implementing AI tools in content workflows
• A data-driven mindset with a strong instinct for what makes content perform
• Experience working cross-functionally with editorial, video, and commercial teams
• Strong organisational skills and ability to manage high-output environments
• Deep understanding of gaming, streaming, and internet culture

What Success Looks Like

• Scalable, high-performing video formats driving consistent growth across social platforms
• Significant increases in views, engagement, and follower growth
• Clear monetisation strategy delivering measurable revenue from social video
• Successful integration of AI into content production workflows
• Elevated creative standards across all social video output
• Strong alignment between video, editorial, and commercial teams

Why This Role Matters

• Dexerto’s ability to win on social is driven by video.
• This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology.
• If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.
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