Senior SEO Executive

Description At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy! We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact. Be brave.

Be creative. Be a community. The Role As a Senior SEO Exec in the Digital Marketing Young Fashion department at Debenhams Group you will be expected to help drive our optimisation strategy forwards. The position would suit an individual with 2-3+ years in a Search Engine Optimisation role (agency or client side), who is looking for an opportunity further develop their career by joining a fast paced and growing business.

Who are we? Step into the future of style with our newly formed Young Fashion division - a powerhouse collective bringing together the generation-defining energy of boohoo, PrettyLittleThing (PLT), Misspap, Warehouse, and DSGN Studio. Built on a legacy of bold, fearless innovation and legendary campaigns, this division is the ultimate destination for top-tier talent who want to shape the hottest trends for fashion lovers worldwide.

We thrive on collaboration, celebrate our wins big and small, and truly believe in that 'work hard, play hard' vibe where Monday feels almost as good as Friday. If you’re ambitious, ready to level up your career, and want to be part of an inclusive team that inspires each other every single day - come join the party! Your Team The Young Fashion SEO team is a collaborative, fast-paced group responsible for driving organic growth across our multi-brand portfolio.

We act as the 'go-to' experts for SEO across the Young Fashion business, maintaining strong communication and building key cross-functional relationships with Digital Marketing, Buying, eCommerce, Tech, and IT. We operate with high autonomy, supporting junior team members, streamlining processes, and constantly innovating to keep our brands ahead of key industry trends. What you will be doing: Grow Organic traffic & revenue in line with forecasts & business objectives in both Organic Search and AI-driven Search/LLMs.

Working autonomously on elements of the Organic Search strategy and reporting back into SEO Managers. Conduct in-depth on-site and off-site analysis on all sites to identify issues/areas of improvement and provide strategic solutions. Perform regular research into topics and keyword clusters in-line with business objectives and seasonality to identify new areas for growth. Day-to-day optimisation of categories, sub-categories and campaigns in line with seasonality and key customer trends.

Communication to team and wider management on weekly/monthly results to show the impact of work. Help manage junior members' workload and input into training/development. Carry out methodical analysis of key competitors in the market to identify on-site and off-site opportunities for growth. Work with key stakeholders across the Marketing team and wider business to develop and implement regular Content Marketing campaigns to drive brand/non-brand visibility.

Keeping up to date with new SEO developments, informing the rest of the team and key stakeholders to drive early adoption. Help identify bottlenecks and streamline team processes for maximum efficiency. What we’re looking for: Proficient in leveraging advanced SEO methods that drive discoverability in both traditional search engines and AI-driven platforms (LLMs). Experience in utilising Google Merchant Center to maximise visibility for Free Product Listings in Organic Search.

A solid understanding of the wider Digital Marketing field. Strong copywriting skills. Excellent analytical skills, with an ability to generate key insights and reports. Can work with different SEO analytical software to get a clear picture of performance in relation to key competitors and the wider market; communicating insights and integrating into strategy. Experience with using a variety of Search Engine Optimisation tools & platforms such as Screaming Frog, Botify, SEO Monitor, SEMrush & Sistrix.

Strong knowledge/experience of working with HTML. Experience of dealing with multiple stakeholders. Experience of working with Google Search Console and Google Analytics. A team player with a strong collaborative mindset and a proactive attitude. Ability to work independently, manage own time effectively, and adapt in a dynamic environment. A genuine interest in fashion and retail. Any of the following would also be beneficial but is not essential: A second language.

Experience with App Store Optimisation (ASO). Behaviours: The Young Fashion division operates in a fast-paced environment – you can keep up with the pace of a truly fast-fashion brand through showing productivity, efficiency, and serious hard work. Great time management skills to ensure tasks get delivered to deadlines, but at the same time are adaptable to changes in business requirements. Detail-orientated; all work delivered to a high standard with no need for amends, always ahead at spotting trends and commercial wins for the business.

Great industry knowledge and always keep up-to-date with what’s going on. You’re approachable to the whole team and are always ready to help and support. You bring your best every day and always act in a professional and approachable manner. Support the SEO Manager with projects, weekly and monthly reporting, on-boarding of new tools/software/sites etc. Maintain strong team communication, be the 'go-to' person for junior members and new starters to come to with questions.

You build relationships with different stakeholders around the business i.e. Digital, Marketing, Buying, eCommerce, Business Intelligence, and IT. Trusted to run with pieces of work/projects/meetings on your own with minimal input from managers/other Senior Execs. Why Debenhams Group? Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum.

If that excites you, you belong at Debenhams Group. Our benefits include (subject to level and eligibility): Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance Access to an on-site gym and free weekly Pilates, yoga and fitness classes Discount across all brands Comprehensive wellbeing package Dog-friendly offices (in selected locations) Ongoing learning and development with strong internal progression On-site canteen serving breakfast, lunch, snacks and hot drinks Free season ticket loan