Dentsu Media/Entertainment

Sr. Analyst - SPSS

Mumbai, India In person Full-time

Location: DGS India - Mumbai - Thane Ashar IT Park

The purpose of this role is to provide support for the collection, analysis, and dissemination of insights to our clients

Experience Range

3-7 Years

Shift Timing

6:00 PM - 3:00 AM IST

Must-Have Skills

  • Strong hands-on experience in SPSS Data Validation.
  • Expertise in data validation, data merging, coding, weighting, stacking, formatting, and SPSS functions.
  • Ability to create and execute data validation scripts in SPSS.
  • Strong understanding of questionnaire logic and market research data structures.
  • Experience managing multiple market research projects simultaneously.
  • Knowledge of market research methodologies such as Tracking, Concept Testing, Copy Testing, Segmentation, and MaxDiff.
  • Strong analytical, problem-solving, and project management skills.
  • Excellent stakeholder and client communication skills.

Good-to-Have Skills

  • Experience in Data Tabulation using SPSS.
  • Exposure to tracking studies, segmentation studies, and advanced market research methodologies.
  • Client-facing and consulting experience.
  • Advanced Excel and PowerPoint skills.
  • Post-graduate qualification in Market Research or related field.

Job Description

Key Responsibilities

  • Manage 8-10 concurrent market research data processing projects with minimal supervision.
  • Perform data validation and processing activities using SPSS.
  • Prepare and execute complex project setups accurately and efficiently.
  • Create and maintain project schedules and timelines.
  • Coordinate with clients and internal stakeholders throughout the project lifecycle.
  • Proactively identify and resolve project issues and risks.
  • Ensure all studies are delivered using a First Time Right (FTR) approach.
  • Develop and execute data validation scripts using various input data sources.
  • Maintain project documentation and ensure process compliance.
  • Handle SPSS-based activities including coding, weighting, merging, stacking, and formatting.
  • Work closely with clients to resolve project-related concerns.
  • Support ongoing improvements in execution quality and productivity.

Other Responsibilities

  • Execute projects as per established plans and timelines.
  • Participate in training programs and process improvement initiatives.
  • Ensure proper reconciliation and maintenance of programmatic platform updates.
  • Support internal teams with project closure and invoicing activities.
  • Adhere to organizational standards, processes, and quality guidelines.
  • Individual Contributor role with significant ownership and accountability.
  • Focus Area: Projects: 85%Other Responsibilities: 15%
  • Opportunity to work on diverse market research studies across industries.
  • Candidate should possess a strong client-centric mindset and collaborative approach.
  • Comfortable working in a fast-paced, high-productivity environment.
  • Ability to manage competing priorities and strict deadlines effectively.
  • Strong sense of ownership and accountability for project outcomes.

Educational Qualification

Bachelor's Degree (Mandatory).

Post-Graduation in Market Research or related field preferred.

Location

DGS India - Mumbai - Thane Ashar IT Park

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Job description provided by Dentsu.
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