Senior Copywriter

Location: India - Maharashtra- Mumbai - Andheri East - The Square - Level 8

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

• Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.
• Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
• Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
• Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
• Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
• Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
• Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
• Monitor and present relevant data, trends, successes, exceptions etc.
• Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
• Deliver real time content within relevant social spaces which dynamically engages the audience.
• Creative input on content, ideas on social media viral marketing.
• Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but be responsible.

Location

India - Maharashtra- Mumbai - Andheri East - The Square - Level 8

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent