Data Science Manager

Location: Leeds

Details

Permanent | Hybrid | This role can be based in our London, Manchester, Leeds or Edinburgh offices.

About Us

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

The Decisioning team helps clients understand campaign effectiveness and make better decisions across channels, using techniques from marketing testing to econometric modelling.

Purpose of the Role

As Data Science Manager, you'll specialise in measuring incrementality through either Marketing Mix Modelling (MMM) or incrementality experiments, helping clients understand the impact of marketing on business outcomes. You can bring depth in either area — you don't need experience in both.

You'll join a team that takes statistical robustness seriously and values the ability to explain complex analysis simply. Working with cross-functional teams, you'll develop measurement methodologies, analyse results and turn your findings into actionable recommendations.

• Independently build marketing mix models or design and analyse incrementality experiments, depending on your specialism.
• Deliver marketing effectiveness projects across our services, including MMM, attribution reporting, experimentation, incrementality testing and bespoke media analytics.
• Act as the client lead for small to medium-sized projects, ensuring high-quality delivery.
• Keep internal and external stakeholders informed through clear, effective communication.
• Create and present compelling stories from your analysis, explaining what the findings mean for marketing and business decisions.
• Create measurement frameworks and strategies that bring different analytical approaches together.
• Work with cross-functional teams to develop statistically robust methodologies and actionable insights.

Qualifications & Skills

• Experience delivering marketing effectiveness analytics independently, specialising in MMM or incrementality experiments, with hands-on use of analytical software.
• Core statistical knowledge and an understanding of how to apply it to robust models or experiments.
• An understanding of the requirements, limitations and value of MMM, attribution, experimentation and incrementality testing, and how they work together in a holistic measurement framework.
• A strong understanding of marketing theory and how marketing contributes to business success.
• The ability to explain complex analysis simply, communicate with clients and stakeholders, and guide and train junior colleagues.
• Advanced proficiency in Excel and PowerPoint.

What We Offer

• This is a permanent role.
• This role can be based in our London, Manchester, Leeds or Edinburgh offices and operates under hybrid working arrangements.
• As well as a competitive salary, you will enjoy a benefits package that you can tailor to your needs.

Inclusion & Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [email protected], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

We are a Disability Confident scheme user. If you consider yourself to have a disability and meet the essential criteria for the role, you will be guaranteed an interview.

Tags

#LI-Hybrid

Location

Leeds

Brand

Dentsu Data Labs

Time Type

Full time

Contract Type

Permanent