Director of Audience Development

Location: Seattle

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Who We Are

At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.

We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!

To learn more about Bonneville and how our local media matters, visit: https://bonneville.com/

Position Overview

Bonneville Seattle is looking for an enthusiastic, results-driven individual to develop, engage, and grow digital audiences across all our distribution platforms. This Director of Audience Development will shape the Company’s voice and brands through various distribution channels. They will guide digital strategy, content, staffing, and distribution across web, apps, audio, video, and social media. Working closely with Seattle leadership, programming, sales, and corporate teams, they will strengthen our brands, support audience growth, and grow revenue all in alignment with the Company’s mission and values.

Note: Work configurations are subject to change based on business needs and at company discretion.

This position is an on-site role that requires the employee to work at our Seattle site.

What You Will Do

• Primary job duties will include, but are not limited to:
• Develop and execute digital audience growth and engagement strategies that support business objectives, strengthen Bonneville Seattle’s brands, and grow over-the-air (OTA) audiences through digital channels.
• Establish editorial vision, voice, and creative direction across digital platforms, cultivating distinct brand identities for MyNorthwest.com, 710sports.com, and individual shows, hosts, reporters, and contributors.
• Lead digital content staff, including hiring, training, coaching, goal-setting, and performance management.
• Oversee content gathering, production, editing, publishing, and distribution across web, apps, audio, video, and social channels.
• Use analytics to understand audiences, establish key performance indicators, measure results, guide decisions, and share insights and trends with staff and leadership.
• Lead social media strategy and promote platform-specific best practices across social, search, email, and mobile.
• Partner with programming teams to align digital content and distribution with station brands and audience goals.
• Collaborate with sales to develop digital revenue opportunities and ensure digital platforms support sales initiatives.
• Work with corporate development, technical, and IT teams to launch products, maintain reliable daily operations, and resolve issues affecting streams, data feeds, ad servers, and other digital services.
• Build and manage website sections and pages, and evaluate and manage digital vendors.
• Plan and deliver digital initiatives on time and within budget.
• Stay current on digital technologies, tools, best practices, and audience trends, translating insights into practical improvements.
• Communicate effectively across the organization and foster collaboration, innovation, and accountability as a member of the Seattle leadership team.

Skills and Experience We Are Looking For

• Strong writing, editing, proofreading, and video editing skills.
• Working knowledge of content management systems, basic HTML, social media trends, and SEO best practices.
• Strong communication, organizational, and relationship-building skills; able to work effectively across department and teams
• Proven ability to lead, manage complex projects, and turn strategy into results.
• Demonstrated ability to grow and engage audiences across various channels
• Understanding of how content, packaging and distribution should differ by platform and audience.
• Ability to analyze and interpret digital performance data, establish meaningful KPIs, and translate findings into action.
• Understanding of radio programming and formats, including news, talk, and sports.
• Ability to work independently and collaboratively, manage competing priorities, and perform under deadline pressure.
• At least two (2) years of demonstrated success leading a large-scale digital content property and at least one year managing employees, preferred.
• At least one (1) year of proven successful experience managing a team of employees, preferred.
• Bachelor’s degree in communications, marketing, journalism, computer science, or a related field, or equivalent experience, preferred.

Physical Demands

• Receive, process, and maintain information through oral and/or written communication effectively.
• Ability to extend hand(s) and arm(s) in any direction with good eye and hand coordination.
• Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
• Sit and/or stand for extended periods of time.

Compensation Range

$92,200 - $103,000.

Salary will be determined by an evaluation of the education, experience, knowledge, skills, and abilities of the applicant along with internal and external benchmarks.

What We Offer You: Check Out Our Bonneville Benefits!

Employees at Bonneville can enjoy a broad offering of benefits, including:

Robust, affordable medical, dental and vision coverage with no wait period for enrollment

401(k) with Company match and employer-funded retirement account, both fully vested from day one

Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits

Opportunities to apply for tuition reimbursement

Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year

Paid time off for volunteering (40 hours per year)

Employee Assistance Program (EAP) services

Access to an entire team of free financial planners

Matches on contributions to charitable organizations after one year of service

Continuous growth and development opportunities

Dynamic team culture that values teamwork, having fun, and collaboration

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply