Digital Media Operations Specialist

Location: Thief River Falls, MN

DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.

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Position Overview

Schedule: Monday - Friday 8:00am - 4:30pm

The Digital Media Operations Specialist is responsible for supporting the execution, optimization, reporting, and operational management of DigiKey's programmatic advertising. This role will serve as the primary operational partner to internal stakeholders and external agency partners, ensuring campaigns are executed efficiently, measured accurately, and continuously optimized to achieve business objectives.

As DigiKey expands its programmatic capabilities, this role will play a key part in developing internal expertise, documenting processes, and building the operational foundation necessary to support increased ownership of programmatic campaign management over time.

This is a hybrid position; regular weekly onsite attendance will be required.

Responsibilities

Digital Media Operations

• Support the setup, execution, monitoring, and optimization of digital media campaigns across programmatic and other digital advertising channels.
• Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and overall effectiveness.
• Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness activities.
• Monitor campaign pacing, budgets, delivery, and performance metrics to ensure campaigns achieve established objectives.
• Troubleshoot campaign delivery, tracking, tagging, and audience activation issues.

Agency Partnership & Execution Support

• Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives.
• Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews.
• Ensure campaign requirements, timelines, and deliverables are clearly communicated and executed.
• Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities.
• Maintain documentation of campaign processes, workflows, and operating procedures.

Measurement & Reporting

• Develop recurring campaign performance reporting and dashboards.
• Analyze campaign results and provide actionable recommendations to stakeholders.
• Ensure tracking, tagging, and attribution frameworks are implemented accurately.
• Partner with analytics and marketing teams to validate data quality and reporting consistency.
• Support testing initiatives designed to improve media performance and customer engagement.

Platform & Audience Management

• Assist with audience activation, segmentation, and targeting efforts across digital advertising platforms.
• Support the implementation and management of pixels, tracking technologies, and audience integrations.
• Maintain platform configurations and user access controls where applicable.
• Work closely with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively.

Capability Development & Process Improvement

• Support DigiKey's long-term goal of increasing internal digital media execution capabilities.
• Develop and maintain documentation, training materials, and operational playbooks.
• Recommend process improvements that drive efficiency, scalability, and performance.
• Stay current on emerging digital media technologies, platform capabilities, and industry best practices.
• Additional Locations: Bloomington, MN