Senior Product Manager - Data Platform

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Senior Product Manager, Data Platform. In this role, you will lead a product team of about 7 engineers and quality engineers, supported by a Scrum Master, from foundational data capabilities into a marketing activation platform. In your first year, you will own the roadmap for data ingestion, modeling, and dashboards (R1), building the customer entity, identity, and event foundations that marketing depends on.

As that foundation matures, you will lead the same team into building self-service tooling for audiences, journeys, triggered and broadcast programs, dynamic content, and a next-best action decisioning engine. You will plan every data investment backward from the marketing use cases it enables, and you will work side by side with our Data Science team to make sure their models can plug into the decisioning engine. This is an in-office role in our Arlington, TX office.

Data Foundation (primary focus early on)

Own the roadmap, backlog, and user stories for data ingestion, modeling, and marketing data products, working directly with data engineers

Define data contracts, data quality SLAs, and source onboarding priorities

Establish the customer entity, identity resolution approach, and event taxonomy that marketing activation depends on

Activation Platform (growing focus over time)

Define the vision, strategy, and capability map for the marketing activation platform, including audience tooling, journey orchestration infrastructure, triggered and broadcast frameworks, dynamic content zones, and a next best action decisioning engine

Partner with the Data Science team to define the integration contract for how models feed decisioning, so new models can ship without custom integration

Design self-service capabilities with the guardrails, permissions, and governance marketers need to move quickly without creating conflicting journeys or over-messaging customers

Product Management and Delivery

Gather and analyze business, marketer, and data science needs to inform prioritization

Create and maintain requirements, user stories, acceptance criteria, and specifications

Partner with Delivery, Data Science, Marketing, Operations, and IT to plan and execute sprints, resolve issues, and manage release scope

Define success measures with stakeholders, including data freshness and quality, marketer adoption, and time-to-launch for new audiences and journeys

Review and validate delivered capabilities against requirements

Communicate status, progress, and risks to leadership and key stakeholders

Support training, documentation, and rollout for marketers and other platform users

Research emerging trends, technologies, and competitor capabilities

Participate in Agile ceremonies and product demonstrations as needed

Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Supervisory Responsibilities

This role has no direct reports. You will lead the product team’s direction and priorities through influence and clear product leadership.

Education and/or Experience

• Bachelor’s degree in Computer Science, Software Engineering, Business, or a related field; MBA preferred
• 5+ years of experience in product management or digital product development
• 3+ years as a product manager for a data engineering or data platform team, including owning roadmaps, writing stories, and working directly with data engineers
• Hands-on fluency with data ingestion patterns, entity modeling, identity resolution, data quality, and lineage
• Experience with marketing data as a primary use case, such as CDPs, customer 360, event pipelines feeding marketing tools, or personalization
• Exposure to journey orchestration, audience building, or decisioning, whether built in-house or on platforms such as Braze, Adobe (AJO/RTCDP), Salesforce, Iterable, or Pega
• Experience designing self-service products, including guardrails, permissions, and governance
• Experience guiding a team through a shift in technical direction, such as batch data work to real-time or customer-facing services
• Demonstrated ability to lead and align teams and stakeholders without direct authority
• Strong understanding of Agile methodologies and experience as a Scrum Product Owner
• Proficiency with Agile tools such as Jira, Confluence, or similar
• Excellent organizational, analytical, and communication skills, with the ability to translate between data engineers, data scientists, and marketers

Preferred Qualifications

• Experience building or evolving a decisioning or offer-arbitration system
• Experience defining integration contracts between data science and production systems
• Experience building internal platforms or tooling in-house, and vendor evaluation and build vs. buy experience
• Background in marketing operations, CRM, or lifecycle marketing before moving into product
• Privacy, consent, and channel compliance experience
• Strong data analysis and problem-solving abilities
• Proven ability to manage competing priorities in a fast-paced environment
• Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:
• Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits
• Build YOUR future with D.R. Horton, America’s Builder.#WeBuildPeopleToo