On Highway Product Marketing and Strategy Intern

Location: Portland, OR US

Inside the Role

Interns will gain knowledge and experience through exciting and real-life learning opportunities. Interns must work in accordance with DTNA’s core values of passion, respect, integrity and discipline. Internship positions can be located at various DTNA locations across the US. We are looking for high performing and motivated individuals in various areas within DTNA organizations. DTNA internships begin each summer in May or June.

Interns in this role may have the opportunity to transition into a full-time position subject to manager evaluations and business availability.

At DTNA, our Marketing and Strategy department is responsible for setting the development and go-to-market strategy of our trucks. We work cross functionally with our colleagues both domestically and across the globe. Our Product Strategy team is responsible for bringing the voice of our customers into the organization to make meaningful improvements to our Cascadia product, so the industry leading truck delivers even more value for our customers.

This role will help represent the voice of our customer by gathering and synthesizing feedback to ensure product strategies are aligned with real-world needs. Gain hands-on experience in strategic planning, market analysis, and cross-functional collaboration to support initiatives that drive market share growth.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

Salary placement is determined by your anticipated graduation year and ranges between $21 - $29 per hour.

Benefits include

• Professional development and networking events, including resume reviews/mock interviews
• Housing and transportation stipend
• Employee resource groups
• Event ticket offering (based on corporate availability)

Company social events

What You Drive at DTNA

• Maintain and enhance our product marketing content library
• Participate in brainstorming sessions to generate concepts and shape strategies
• Help conceptualize ideas in PowerPoint or similar to present content options
• Provide support for internal video and photo projects
• Build out status tracking on go to market activities and align with internal stakeholders
• Provide supporting research on competitor products and industry trends in emerging technologies to develop SWOT analyses
• Provide input for product and segment roadmap process to ensure the organization is aligned on customer needs
• Analyze multiple data sets for potential market and segment growth opportunities
• Manage tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management.
• Provide daily monitoring of customer feedback tracking tools. Assemble feedback and track all issues through to resolution
• Partners with advertising to develop/place ads & promotional materials on the company website and relevant industry/product enthusiast media channels
• Support maintenance of model-specific pricing information and data
• Lead and support efforts to foster an inclusive and welcoming workplace culture where everyone belongs