Communications Manager

JOB PURPOSE

The Communications Manager reports directly to the Director of Membership Development and works closely with the senior management team to ensure that the Club’s established brand and culture is effectively communicated, marketed, and supported both internally and externally.

The Communications Manager is responsible for maintaining the Club’s private portal website and Mobile App and all documents within those platforms. Equally important are the development and production of the Club’s weekly newsletter, Bi Monthly Club Newsletter, press releases, and other internal and external written and digital communications as needed. This position is also expected to share in the long-term vision of the Club and contribute to overall growth by offering tactical and innovative communications in the day-to-day operations consistent with established club policy.

ESSENTIAL FUNCTIONS

Writes, edits, and produces the weekly Ford Press newsletter and the bimonthly club newsletter. Oversees materials from conception to publication, including compiling content, providing copy, photography, videography (as needed), content ideation, page/layout design, and copy editing.

Work closely with all department heads and contributors to ensure relevant and engaging material for the membership. Collects and submits all copy, photos, and videos for production on a timely basis; proofs contents for corrections and changes; responsible for design and layout of digital publication and email design.

Meticulously supports and promotes the Club’s private portal website and new member onboarding site to include updates, changes, employee pages, event sign-up, calendar access and club document access for members and staff. Support user-friendliness of the portal and app, making information easily accessible.

Oversees the updates to club governance documents including weekly amenity updates, board information, rules and regulations, bylaws, membership and POA documents

Works with the Board of Directors and committee members to update annual changes of the board members on the member portal and communicates those changes to the membership with the assistance of the Board Secretary. Serve as the liaison between the Board/committees and membership for all pertinent updates.

Responsible for updating and maintaining the Ford Club Calendar. Works with GM, Event Manager, directors, and managers to obtain event information, create events and flyers, and publish events on the club calendar.

Responsible for all pre- and post-marketing of all club events to members on portal and Ford app.

At the direction of eachclub Director and based on departmental needs, this position is responsible for designing and producing print material for all aspects of the Club, including but not limited to menus and brochures for each department.

Responsible for capturing internal photography and videos of club events for use in the club newsletters, blog, and social media and all promotional materials as well as coordinating with external photographers to ensure all final photography and video content is received, organized and maintained in the Ford asset files.

Maintains and organizes all Club assets, including photos, videos, and digital imagery (event photography, marketing visuals, social media content), blog content and editorial pieces and logos, brand guidelines, and creative templates

Serves as point of contact for members and staff with IT questions to access the Member portal and The Ford App.

Coordinates new employee headshots, promotion announcements, and introductions. Ensures employees are added to their respective department pages and the team directory remains accurate and up-to-date. Creates new employee welcome videos (Directors only) and introduces them to the membership via e-blast.

Handle sharing promotions/hires/any feel-good company news on the LinkedIn.

Meets with each Director to review and discuss any departmental portal page changes. Makes updates, adds photos, staff changes and any other updates, as necessary.

Coordination with the Real Estate and Marketing and 3rd Party Marketing Agency – contributes, monitors, and reviews all internal organic social media content and updates to ensure continuity of messaging across all platforms.

Manages all emergency communications during inclement weather, coordinating with Security, HR, and other departments to update internal plans and procedures on a yearly basis, and disseminating timely weather updates to the membership as needed.

Works with internal team to communicate Club Board and POA Board member updates and communications.

Supports department heads in the creation and distribution of forms and surveys to track key performance indicators (KPIs) and member satisfaction, ensuring data is collected, organized, and actionable.

Also responsible for varied additional projects as directed.

Participate in continuing education and community relations.

KNOWLEDGE, SKILLS, AND QUALIFICATIONS

• Must have excellent interpersonal and communication skills with the ability to multitask and adapt.
• Experience in hospitality (private club preferred), communications, marketing, customer service or membership associations.
• Engaging, articulate and detail-oriented and copy editing experience
• Expert written and verbal communication skills; listens to others and effectively understands information.
• Proficient with English grammar and possesses skills in news-style writing, feature writing, copywriting, proofreading, and editing.
• Thrives in a fast-paced environment with multiple priorities.
• Positive attitude and passion for service.
• Ability to establish rapport with colleagues and work collaboratively in a team environment.
• Demonstrates strong initiative and the ability to manage tasks and projects independently, efficiently executing responsibilities with limited direction.

COMPUTER SKILLS

• Proficient in computer graphics software, including Canva, In-Design, Illustrator, Photoshop, PowerPoint, Microsoft Publisher, and Adobe Acrobat
• Skilled in Microsoft Office and Outlook
• Basic web editing knowledge and proficiency with software programs specific to the job, such as the ClubEssential platform (prior experience not required, but must be able to quickly learn and effectively utilize the platform and corresponding app).
• Knowledge of Dropbox, OneDrive or file management and sharing.
• Proficient in CAP Cut or similar video editing, or similar software.
• Experience with Flipsnack, or a similar program, for creating and disseminating digital publications.
• Experience or knowledge of email marketing platforms, survey monkey.

Education and/or Experience Requirements

• Undergraduate degree in Hospitality, English or Communications preferred.
• Prior Private Club Industry and ClubEssential experience a plus
• Two years of customer service experience required.
• Website / Social Media content management experience required.
• Basic photography and videography skills.

WORKING CONDITIONS / PHYSICAL REQUIREMENTS

Days, nights, weekends, and some holidays may be required, Work may be required on National Holidays.

Most of the work is inside in an office environment, but also works outside in a broad range of weather conditions. Required to stand, sit for prolonged periods of time, walk, stoop, bend, stretch and reach. May be required to lift to 40 pounds. Vision must be correctable to read and write. Hearing must be sufficient to understand conversation in an office environment with a moderate noise level. Must have hand usage to operate a keyboard.