Performance Marketer

• Eclick Softwares and Solutions Pvt Ltd is a Web Development, Web Design, Web Marketing Company managed by highly competent professionals for the last more than a decade.
• Eclick is hiring!
• 🚀Position: Performance Marketer
• 📍 Location: Kolkata – Onsite
• 💼 Experience: 5 Years
• ⏰ Joining: Immediate Joiners Preferred
• Are you passionate about digital advertising, lead generation, and performance-driven campaigns? Join our team and help us scale our digital marketing initiatives through data-driven strategies.

🔹 Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets and ensure maximum ROI/ROAS.
• Monitor campaign performance, analyze data, and implement optimization strategies.
• Generate and improve qualified leads through paid marketing channels.
• Conduct keyword, audience, competitor, and market research.
• Create performance reports and provide actionable insights.
• Collaborate with the sales and content teams to improve lead quality and conversions.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

🔹 Requirements

• 5 years of experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, and conversion tracking.
• Experience in lead generation and campaign optimization.
• Strong analytical and problem-solving skills.
• Good understanding of CTR, CPC, CPA, CPL, ROAS, conversion rate, and other performance metrics.
• Excellent communication and reporting skills.
• Experience in the IT / Software / Digital Services industry will be an added advantage.