Location: NAC - GAC
[What the role is]
Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.
[What you will be working on]
Consumer marketing campaigns
Plan and implement integrated consumer campaigns using audience-development insights and frameworks.
Coordinate creative, media and social agencies
Apply audience-centric strategies across campaign touchpoints.
Industry marketing and counsel
Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.
Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.
Corporate website management
Oversee content governance, site performance, updates and technical improvements.
Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.
Lead the annual website content audit.
[What we are looking for]
Passion for Singapore’s arts and cultural landscape.
Minimum 4 years of relevant marketing experience with demonstrated results.
Experience developing integrated marketing strategies across industry partners and public audiences.
Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.
Strong stakeholder management and communication skills.
Able to work hands-on and responsively in a fast-paced, small-team environment.
Functional Competencies req for the role
Brand Strategy & Management
Marketing Communications Strategy
Content Creation & Curation
Programme Implementation
Contract Management
Job description provided by Economic Development Board.
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