Marketing Coordinator - Lifestyle

To co-ordinate amongst retail & distribution outlets, principals, operations department and visual merchandisers ensuring effective participation in marketing campaigns/ events / sponsorship/ promotions with a view to increase sales, promoting and enhancing the Brand image of Al Tayer Insignia's lifestyle brands portfolio focusing on activewear.

Functional Roles and Responsibilities

Act as a single point of contact between Principals, Suppliers, Event Organizers, Visual Merchandisers, Operations and Marketing support teams while organizing marketing campaigns, events, sponsorships, Co-ops & press initiatives

Attend weekly community activations and support in executing them

Maintain up to date information on all estimates, LPOs’, invoices, data on SMARTPLAN. Submit EIS reports and monthly provisions on a timeless basis

Co-ordinate with Marketing Operations Managers and finance department to gain timely approval on costs and concepts

Oversee the negotiations with Mall Managers and Suppliers on visibility of brand within the malls such as posters stands, mall podiums, etc. and co-ordinate with Visual Merchandisers to ensure the timely placement of necessary display items

Suggest new ideas for promotions, events and campaigns to appeal and attract selected target markets

Ensure below the line communication with customers such as mailers, SMS, emails are approved by all relevant parties and sent within the agreed timelines

Source suppliers for packaging items, stationary and PR gifts, receive samples and negotiate price and quality

Monitor overall effectiveness of promotions/ launches and other marketing- related activities through sales information, flyer response rate etc. Prepare analysis reports, including possible suggestions and feedback on results

Liaise with the Production team to produce and deliver required stationery& packaging items for Retail stores or related marketing activities

Liaise with supplier, agency and principles to provide concept and adaptations as per the Company and Brand guidelines

Provide information and system generated reports to the marketing manager on marketing activities as required

2 years' experience in Marketing for a fitness or lifestyle brand

Experience in hosting and attending fitness community events

Good communication, organizational and interpersonal skills

Assertive and confident personality

Methodical and organized approach with deadline achievement essential

Computer literate