Associate Director - Private Banking Front Office - Private Banking Front Office

1

Job Title

Ass. Director- Private Banking

Department

RBG Private Banking

Direct Supervisor

Senior Director/ Unit Head- Private Banking

RBG 873

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Job Purpose

• To provide his portfolio of HNW clients with personalized service so as to develop close relationships, achieve maximum profitable contribution for the client and bank and retain their loyalty and respect.
• The job holder is required to enhance Private Banking sales / revenues and promote the cross selling of bank products to all existing clients.
• Job Holder must be able to source new business of Super HNW individuals through referrals, marketing activities, and personal contacts.
• Financial Advisor must ensure that client are aware of all financial services offered by the banks many departments, TCM, Trade Finance, Mortgage, Corporate Finance etc.

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Dimensions

Operating Budget

Number of Staff

Capital Exp. Budget

Others

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Key Result Areas

• Optimize the potential value of the client base through the delivery of Private Banking products and services and actively identify new customers
• Ability to communicate with HNW clients to structure advise based on client needs
• Ability to recognize opportunities to partner with other bank professionals to service client needs and maximize bank revenues.
• Maximizing profitability from the Private Banking base whilst countering competition from other providers offering alternative investment / WM opportunities.
• Safeguard the bank from potential loss / AML fraud/ and ensure ethical behavior
• Safeguard banks reputation by ensuring ethical professional behavior at all times before/during after sales
• Enhance market profile and awareness.
• Achieve revenue goals, sales & portfolio growth targets across a range of products & services (Investments, Term Deposits, CASA balances, TCM, FX trading, share financing, etc)
• Acquire ‘new to bank’ NHW clients
• Maintain a superior customer service experience for clients including pre-empting issues and proactive servicing.
• Minimize customer attrition
• Maintain proactive client contact

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• Operating Environment, Framework and Boundaries, Working Relationships
• Interact with product managers/investment advisory/ line managers/ cross sales mgr / CSO’s to constantly provide feedback on competition and customer response to products/services
• Co ordinate activities with other department in order to maximize conversions from the lead referral process.
• Ensure client expectations are constantly met.

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Problem Solving

• Ability to understand customer’s financial needs on a one to one basis
• Intricate understanding of products pertaining to HNW customers – both internal & external (competitors)
• Advanced market knowledge of various investment vehicles / markets / economics.
• Accurate projection of sales numbers.
• Proactive action on customer feedback /needs
• Timely escalation of service issues.

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Decision Making Authority & Responsibility

Pricing discretion for effective relationship management

Strong responsibility for ethical selling to customers with complete disclosure about the products & services.

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Knowledge, Skills and Experience

University Graduate

• Strong numbers, selling & investments/ Financial Market Knowledge
• Strong Interpersonal skills and cultural sensitivity
• Relationship Management & Networking skills. Extrovert / Amiable personality
• At least, 2 years experience of a similar job with another bank / financial services co in UAE, they should be certified from the Securities & Investment Institute (SII) for selling investment.

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Behavioral Competencies

COMPETENCY

LEVEL (1-4)

(1- Basic 4-SR MANAGERIAL)

Customer Focus

Leadership

(L-2) (M-3)

Commercial Awareness

(L-3) (M-3)

Interpersonal Relationships

(L-3) (M-3)

Commitment to Results

(L-3) (M-3)

Job Holder

Line Manager

Date

Approved By

Date