- Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
- Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
- Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
- Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
- Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
- Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
- Support the creation and scheduling of relevant healthcare content across approved digital platforms.
- Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
- Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
- Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
- Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
- Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
- Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.
- Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
- Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
- Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
- Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
- Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
- Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
- Support the creation and scheduling of relevant healthcare content across approved digital platforms.
- Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
- Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
- Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
- Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
- Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
- Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.
Job description provided by NMC Healthcare.
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