Key Responsibilities
- *Develop and Execute: Formulate and implement a comprehensive annual marketing plan aligned with overall business objectives and sales targets.
- *Team Management: Lead, mentor, and manage Merchandising, VM, Creative/Designer, Digital Marketing, and PR, fostering a culture of cross-functional collaboration and high performance.
- *Budget Ownership: Manage and control the marketing budget across all functions, ensuring optimal ROI.
- *Public Relations Management: Lead public relations activities, including media outreach, event coordination, and press coverage.
Requirements
- Experience: Minimum 15 years of progressive experience in marketing, preferably in the Retail sector, with 5 years in a leadership role managing multi-disciplinary teams.
- Expertise: Deep knowledge and proven success in at least three of the five core areas: Merchandising, VM, Design/Creative, Digital Marketing, or PR.
- Skills: Exceptional strategic planning and project management abilities.
- Strong P&L and budget management skills.
- Excellent written and verbal communication skills in both English and Chinese.
- Attributes: A visionary leader with an omni-channel mindset, strong esthetic sensibility, and the ability to thrive in a fast-paced environment.
Job description provided by Samsonite.
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