Digital & Content Specialist

The Digital & Content Specialist is responsible for strengthening the visibility, desirability and engagement of Savencia Food Service Premium brands across the Southeast Asia region (SEA, HK, TW, Oceania) through impactful digital marketing, compelling content creation and effective communication support for brand activations.

With a primary focus on Valrhona and Elle & Vire Professional, the role also supports communication initiatives for the wider Savencia Food Service Premium portfolio (Lescure, Corman, Weiss, Adamance, Sosa, Norohy, Pariani, Republica del Cacao).

Working closely with regional Brand Managers, pastry chefs, local marketing and sales teams, the digital & content specialist brings brand stories, culinary expertise, product innovations and customer experiences to life across digital and physical touchpoints.

The position combines creativity, strong execution and regional coordination to deliver consistent, engaging and measurable marketing communication.

• Digital Marketing & Social Media Management — 30%

• Execute regional digital communication strategies aligned with brand priorities and business objectives.
• Manage regional social media accounts, with a strong focus on Instagram, Facebook and other relevant digital platforms.
• Develop and manage editorial calendars, ensuring consistent and engaging communication throughout the year.
• Plan, execute and optimize organic and paid digital campaigns to increase brand awareness, engagement and qualified audience reach.
• Manage online communities, engaging with professional chefs, customers and industry partners.
• Collaborate with local marketing teams and distributors to amplify regional campaigns and ensure consistent brand messaging.
• Identify emerging digital trends and propose innovative formats to strengthen brand relevance.

• Content Creation & Brand Storytelling — 35%

• Create engaging, high-quality content highlighting brand expertise, product applications, chefs, innovations and customer experiences.
• Produce digital content including photography, Reels, short-form videos, interviews, stories and campaign visuals.
• Lead content planning and coordinate photoshoots, video productions and external creative partners when required.
• Work closely with regional pastry chefs, ambassadors and customers to capture authentic culinary stories and creative applications.
• Develop content around product launches, brand experiences, chef collaborations and key marketing campaigns.
• Adapt global brand assets into locally relevant content while respecting brand guidelines.
• Build and manage a regional content library, enabling efficient sharing and reuse of assets across markets.

• Event Communication & Marketing Activation Support — 25%

• Support the preparation and execution of regional marketing activations, including trade shows, product launches, chef demonstrations, customer experiences and brand events.
• Coordinate the development and production of event communication materials, including invitations, signage, presentations, digital assets and promotional tools.
• Support selected event operational activities in collaboration with Brand Managers, chefs, agencies and local teams.
• Plan and execute event communication before, during and after activations to maximize reach and engagement.
• Capture and coordinate photo and video content during events, creating engaging digital storytelling.
• Ensure consistent brand visibility and communication quality across key regional activations.
• Contribute to post-event reporting and identify opportunities to extend the value of event content.

• Performance Monitoring & Regional Coordination — 10%

• Monitor and analyze digital communication performance, including reach, engagement, audience growth and campaign results.
• Prepare regular performance reports with key insights and recommendations.
• Coordinate with local marketing teams, distributors, HQ and external agencies to ensure effective communication execution.
• Monitor digital and content production budgets.
• Identify opportunities to improve content efficiency, cross-market collaboration and digital performance.

KEY PERFORMANCE INDICATORS

• Growth and engagement of relevant professional audiences across priority digital channels.
• Quality and consistency of brand storytelling and content production.
• Effective digital amplification of regional campaigns and events.
• Timely delivery of editorial calendars and communication materials.
• Improvement in digital campaign efficiency and performance.

PROFILE & QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media or related discipline.
• 2-4 years of experience in digital marketing, content creation or marketing communications.
• Passionate about social media, digital trends and content creation, with a strong understanding of what makes content engaging.
• Creative mindset with a strong eye for aesthetics and attention to detail.
• Comfortable creating content, including photography, short-form videos, reels, and social media visuelas
• Familiarity with creative tools such as Canva, CapCut or equivalent is an advantage.
• Genuine passion for food, pastry, and the culinary industry, with an interest in chefs, pastry and premium food brands.
• Naturally curious, eager to explore new trends, learn new skills and bring fresh ideas.
• Proactive, resourceful and hands-on, with a positive, can-do attitude.
• Well-organized, detail-oriented and able to manage multiple projects and deadlines.
• Strong communication and interpersonal skills, comfortable collaborating with different teams and partners.
• Excellent written and spoken English.
• Previous experience in digital marketing, content creation or the F&B industry are a plus, but not mandatory.