Key Responsibilities

Overall

Responsible for the overall brand building, brand campaign across digital mediums.
Assist in formulating the digital marketing calendar for the year in terms of the performance marketing, Social Media marketing, branding, Digital PR and event coverage.
Collaboration & partnership with digital agencies for lead generation and augment walk-ins using digital marketing strategies.
Conduct periodic bench-marking with competition to identify and adopt industry best practices and innovative processes
Work with the digital agency to formulate and finalize various creative assignments.

Website management, Chat management and E-mail marketing
Understanding, planning and executing SEO, SEM, Ad on Media Platforms towards lead generation.
Event coverage across digital platforms
Interaction with the pre-sales team to analyse the quality of leads and plan drip marketing campaigns for prospects

Generating analytic basic & advanced reports as per the requirements like:
Generating detailed statistics about the visits, average time, bounce rate etc. to a website using Google analytics & other tools
Analysing the goals of the website - Analysing & overview of traffic sources etc.
Preparation of Digital MIS Reports- Weekly, Monthly, Quarterly and Annual reports

Managing brand social media channels along with the agency to ensure consistent communication as per guidelines and brand objectives.
E-mail marketing and Drip Marketing for lead generation and lead nurturing
Social Media strategy formulation to ensure content marketing though bloggers & influencers, social media handles.
Understanding of the digital PR space and help to position the brands in the right way among the desired TG