The Digital Content Specialist plays a central role within the digital Center of Excellence team, responsible for the hands-on execution, search engine optimization (SEO), and quality control of digital content across Authority Brands’ web properties. Functioning as the primary bridge between strategy and publishing, this role manages incoming content request queues, performs keyword research, develops data-driven content outlines, and ensures strict adherence to brand standards and privacy compliance.
Working closely with brand teams, copywriters, and external web partners, the Specialist transforms marketing objectives into engaging, search-optimized web experiences that drive organic traffic, brand engagement, and lead generation. Responsibilities Content Management & Request Execution: Own and manage the daily content ticket queue, executing website copy updates, page builds, and media asset updates accurately and within established SLAs.
SEO & Keyword Optimization: Conduct keyword research, competitive gap analyses, and search intent studies to optimize existing pages and create data-driven content outlines for service pages, local franchise sites, and content calendars. Editorial Quality & Compliance: Review, proofread, and audit digital assets to ensure strict compliance with brand style guidelines, legal privacy regulations, E-E-A-T search standards, and online readability best practices.
Agency & Writer Briefing: Draft clear, structured content briefs for in-house writers and agency partners, providing direction on SEO target keywords, tone of voice, and conversion goals. Website Launch & Migration Support: Support new franchise site rollouts, brand launches, and domain migrations by coordinating content assets, mapping redirects, and validating page layouts prior to launch. Performance Reporting: Monitor content performance using Google Analytics 4 and Google Search Console, providing actionable insights and recommendations to improve engagement and conversion rates.
Success Measures (KPIs) SLA & Queue Management: Timely turnaround and resolution of franchise and brand web content update requests within established SLAs. Organic Search Growth: Measurable improvement in organic keyword rankings, impressions, and non-branded search traffic on optimized pages. Content Accuracy & QA: Near-zero error/defect rate across published website content, media assets, and technical formatting. Experience & Qualifications 2–4 years of hands-on experience in digital content management, SEO optimization, and web publishing.
Proficiency with enterprise Content Management Systems (CMS), Google Analytics 4 (GA4), Google Search Console, and keyword research tools (e.g., Semrush, Ahrefs). Experience in multi-location, franchise, or home services marketing is preferred. Location: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339
Job description provided by Authority Brands.
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