Marketing Planning Manager - Retail Media & Ultra Convenience

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers.

Love what you do and leave your mark

Turn customer and commercial insights into campaigns that drive brand and business growth

Partner across Marketing, Retail Media, Merch and Operations

As the Marketing Planning Manager - Retail Media & Ultra Convenience at BWS, you will report directly to the Head of Retail Marketing & Planning.

In this strategic and operational role, you will play a key part in optimizing marketing processes as BWS expands into high-growth channels.

You will own the integration and visibility of Retail Media (MixIn) and Ultra Convenience into our Customer Trade Plan, our dynamic engine that drives go-to-market strategy across all channels.

Additionally, you will lead the growth roadmap for Retail Media through inventory optimization, customer-insights planning, and tailored Trade Partner solutions. Working cross-functionally and directly with Trade Partners, you will bring high-impact omnichannel campaigns, BWS store activations, and product launches to life - ensuring the uniquely BWS brand experience is represented at every touchpoint.

Sound good? Read on.

Here's a snapshot of the responsibilities

Retail Media (MixIn) Strategy & Execution: Drive growth ambitions for Retail Media on behalf of marketing, optimizing retail media inventory, packaging options for Trade Partners, and developing customized solutions while representing the BWS Brand Experience with the MixIn team.

Trade Partner Activations: Partner with our Trade Partners and the Retail Media (MixIn) team to ideate and project manage BWS store activations and omnichannel campaigns, bringing new beverage product launches and brand sponsorships to life.

Ultra Convenience Integration: Partner with the Ultra Convenience team to fully leverage opportunities with Uber and DoorDash and seamlessly integrate them into the Customer Trade Plan.

Process & Framework Optimization: Proactively improve tools, planning cycles, and frameworks to champion "fewer, bigger, better" customer-first initiatives that fuel acquisition and business growth.

Cross-Functional Collaboration: Partner with the Trade Planning Manager to support operating rhythms and build strong collaborative relationships across Marketing, Merchandise, eCommerce, Operations, and Pinnacle teams.

Thought Leadership: Act as a collaborative thought leader within the broader marketing team to foster a customer-first, high-performing culture.

Now let’s talk about you

• 7+ years of experience in marketing with a strong background in brand strategy, campaign management, and media planning across digital and non-digital channels.
• Demonstrated commercial acumen in a retail environment with a proven ability to interpret customer data, optimize multi-channel plans, and evaluate trade activity effectiveness.
• Strong track record of designing and executing marketing strategies from high-level planning down to actionable, measurable results.
• Skilled in process optimization and cross-functional business planning, with exceptional stakeholder management capabilities.
• A customer-focused mindset and growth orientation, with liquor industry experience preferred.
• Tertiary qualifications in business, marketing, or a related field.
• The benefits are good too!
• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here
• At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup