Media Planning Lead

As the Media Planning Lead, you own integrated marketing communications (IMC) planning across owned, earned, and paid for our client portfolio. You lead our Growth Strategists, run a book of accounts yourself, and make sure every plan turns into measurable growth for our clients.

This is a player coach role: the majority of your time goes to leading the team and raising planning quality, with hands-on ownership of a select few accounts.

What you will do

• IMC planning and strategy
• Own full funnel IMC plans across paid (marketplace ads, Meta, Google, TikTok), owned (CRM, organic) and earned (affiliate, creators, live commerce)
• Set the planning standard for brief quality, channel mix, budget split and campaign architecture
• Make the final call on what to scale, test and stop across the portfolio

Team and portfolio leadership

• Lead, coach and develop a team of Growth Strategists
• Allocate accounts across the team based on capacity, complexity and priority
• Grow accounts from emerging to top priority partnerships
• Client leadership
• Personally lead 1 to 2 key accounts, while acting as senior counterpart and escalation point across the wider portfolio
• Lead account plans, monthly and quarterly business reviews
• Handle senior escalations, protect retention and grow share of business
• Execution excellence
• Partner with the Media Operations Lead to ensure campaigns are planned and executed within SLA, best practices and client goals
• Keep budgets on pace and campaigns on target
• Pricing and profitability
• Ensure accounts are priced within client approved budgets and protect margin, including through supplier negotiation
• Intelligence and AI native ways of working
• Help shape our Signal Engine with input on signals, briefs and measurement needs
• Turn data and insights into sharper planning decisions
• Commercial growth
• Support pitches, proposals and new brand onboarding

What success looks like

• Clients who stay, grow and trust us with more of their business
• Accounts that deliver on growth and return goals while protecting margin
• Plans and business reviews that are sharp, on time and decision ready
• A Growth Strategy team that is stronger, more capable and stays

What you bring

• Must have
• 8+ years in media planning or IMC, with at least 2 years leading planners or strategists
• Agency background (media or integrated agency)
• Proven senior client leadership across a multi brand portfolio
• Hands on planning across paid, owned and earned, with strong command of ROAS, ROMI and sales metrics
• Commercial acumen: budgets, pricing, margin and supplier negotiation
• Clear, confident presenter of plans and business reviews
• Strong plus
• E-commerce or marketplace experience (Shopee, Lazada, TikTok Shop)
• Retail media or social commerce exposure
• Comfort using data products and AI tools to shape decisions