PR Specialist, UK

Location: London, United Kingdom

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a PR Specialist to sit within our UK PR team and be based in our London office. You will be reporting into the Senior PR Manager for UK, and working closely with the UK and EU PR and Sustainability teams, while building relationships with journalists, editors, creators and industry stakeholders to lead proactive storytelling and deliver high-impact campaigns and activations.

We’re looking for an experienced, highly motivated PR specialist with excellent media instincts and a talent for developing proactive, culturally relevant stories for UK audiences.

This is an opportunity for someone with strong storytelling and communications skills to bring UNIQLO’s LifeWear philosophy, innovation, sustainability commitments and wider purpose to life, while working with global spokespeople and collaborators across media, events and thought leadership.

What you will be responsible for

• Developing proactive UK stories that bring LifeWear to life through product, design, innovation, functionality and craftsmanship.
• Working with the sustainability team to lead sustainability PR storytelling, including Heart of LifeWear, RE.UNIQLO STUDIO and repair, reuse, longevity and circularity opportunities.
• Developing engaging PR activations around key initiatives including Repair Day, Care for Cashmere and LifeWear Week.
• Supporting the UK communications strategy for UNIQLO’s Global Spokespeople, Ambassadors and collaborators, identifying relevant opportunities across media, events and thought leadership.
• Supporting proactive and reactive corporate storytelling around UNIQLO’s growth, innovation, people, community and sustainability.
• Building strong relationships across national, sustainability, business, broadcast, arts and culture media.
• Supporting wider UK PR priorities including campaigns, new store openings, collaborations, arts and culture, sport, events and talent.
• Working collaboratively with UK, European and global teams to deliver integrated communications.

Skills, Experience and Attributes

• Approximately 6+ years’ experience in PR, communications, media or corporate affairs, gained in-house, agency-side or both.
• Strong understanding of the UK media landscape and established media relationships.
• Experience and understanding of sustainability and corporate communications.
• Proven ability to develop proactive stories, campaigns and communications strategies.
• Excellent writing and storytelling skills, with strong communications judgement.
• Experience delivering events, activations, or campaign moments.
• Confidence working with senior stakeholders and spokespeople.
• Strong project management skills and the ability to combine strategic thinking with hands-on delivery.
• Ability to travel regularly within the UK (monthly) and internationally a few times a year.

What we offer

26 days holiday + 8 bank holiday

30% staff Discount

Employee Assistance Programme

Private Pension Scheme

Performance-based bonus scheme

Hybrid working model: 2 days remote, 3 days office-based (during probational period additional days in the office maybe required)

Social events throughout the year

Seasonal sample sales

Volunteer Day – twice a year

UNIQLO is proud to be a Living Wage Foundation-accredited employer, committed to paying all our UK employees a real Living Wage.

Commitment to Inclusion and Data Protection

UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.

Recruitment Security Notice

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