Director, Digital Strategy & Governance

Location: Washington, DC (Job Posting)

The Director of Digital Strategy & Governance in Corporate Communications is responsible for developing and executing digital strategy for FINRA's internal and external platforms. The Director leads digital governance, platform optimization, analytics-driven decision making, and cross-functional initiatives that enhance the effectiveness of FINRA's digital ecosystem.

Partnering across Corporate Communications, Technology, and business stakeholders, this role establishes standards, drives platform improvements, and advances digital experiences that support FINRA's regulatory mission and strategic objectives. This position manages a team of other managers and/or experienced individual contributors and is accountable for meaningful career development conversations and regular coaching and feedback.

Essential Job Functions

Leads FINRA's digital strategy across internal and external platforms, establishing the vision, governance frameworks, and standards that drive a cohesive, user-centered, and business-aligned digital experience.

Serves as a strategic advisor to Corporate Communications leadership and business partners on digital strategy, audience engagement, platform effectiveness, and communication approaches that advance enterprise objectives.

Partners with leaders across the Digital and Creative Strategy team to establish and maintain governance guardrails, publishing standards, accessibility requirements, and best practices for FINRA's core digital platforms.

Oversees FINRA's digital editorial ecosystem, ensuring content, campaigns, and communications initiatives are aligned with audience needs, organizational priorities, and platform capabilities.

Leverages analytics, audience research, and performance insights to identify trends, measure effectiveness, and develop data-driven recommendations that inform digital strategy, content optimization, and platform enhancements.

Leads the development and execution of integrated digital initiatives supporting enterprise priorities, awareness campaigns, thought leadership, employee communications, and other strategic business objectives.

Directs cross-functional digital projects, including platform enhancements, redesigns, migrations, and governance initiatives, ensuring alignment among communications, technology, creative, and business stakeholders.

Champions innovation and continuous improvement by evaluating emerging technologies, establishing meaningful KPIs and reporting frameworks, and driving the evolution of FINRA's digital platforms and digital communications strategy.

Manages a team of other managers and/or experienced individual contributors and is accountable for meaningful career development conversations and regular coaching and feedback.

Demonstrates FINRA's values.

Collaborates, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.

Education/Experience Requirements

Bachelor's degree in Digital Strategy, Communications, Marketing, Business, Information Systems, Journalism, or a related field preferred and a minimum of ten (10) years of professional experience in digital strategy, digital communications, platform management, product marketing, or corporate communications.

Minimum of two (2) years supervising projects and mentoring junior staff, with strong collaborative and consultative skills for working across departments and business functions.

Experience contributing to and supporting enterprise-level initiatives and engaging executive stakeholders as a subject matter expert.

Experience managing enterprise digital platforms and content management systems (e.g., Drupal, WordPress, SharePoint, or similar platforms) and collaborating with technology teams to drive platform enhancements and contribute to digital transformation efforts.

Strong experience applying analytics, audience insights, and performance metrics to inform strategy, measure impact, and drive continuous improvement across digital channels.

Working knowledge of prototyping practices and tools such as Axure or Adobe XD with the ability to apply them in support of digital platform and experience initiatives.

Proficient in project management tools such as JIRA to plan, track, and coordinate cross-functional digital initiatives.

Strong writing, editing and presentation skills with the ability to communicate complex digital concepts clearly to diverse audiences including leadership and cross-functional stakeholders.

Strong organizational skills, with a deadline-driven approach with demonstrated ability to manage competing priorities, meet deadlines, and coordinate across multiple workstreams simultaneously.

Deep understanding of different KPIs and performance frameworks with the ability to with the ability to develop reporting structures, analyze trends, and formulate data-driven recommendations that support strategic decision-making.

Demonstrated experience leading and managing multiple complex projects simultaneously, ensuring coordination across stakeholders, adherence to timelines, and alignment with organizational priorities.

Ability to thrive in a fast-paced environment, independently prioritizing work, adapting to shifting organizational needs, and maintaining quality and effectiveness across competing demands.

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Additional Locations: Tysons, VA (Job Posting), Rockville, MD (Job Posting)