Associate, Media

FITZCO

Hungry, curious, growing and never satisfied.

That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, brand strategy, and creative departments work together in concert.

Armed with an in-depth understanding of diverse audiences and the willingness to push against category norms to break through, we have successfully brought cultural relevance to brands in a diverse mix of categories, including Home Instead, Wellstar, EyeCare Partners, Optum, Southern Company, Synovus, and more.

This position is based in Atlanta. We're in the office Tuesday and Thursday each week.

POSITION SUMMARY

The Associate, Media is an early-career role designed to build foundational expertise across the media discipline. Associates play an active role in developing, executing, and optimizing media campaigns that help clients achieve their business objectives. Working alongside strategists, buyers, analysts, and client teams, this position combines analytical thinking, attention to detail, and a passion for media, culture, and consumer behavior.

Media Associates may specialize in either Media Planning or Media Buying, supporting the team through campaign development, execution, performance monitoring, and ongoing marketplace learning.

WHAT YOU'LL DO

Associate, Media Planning

Support Media Strategy & Planning

• Assist in the development of integrated media plans across traditional and digital channels
• Conduct audience, category, competitive, and marketplace research to support planning recommendations.
• Help translate business objectives into media strategies and channel recommendations.
• Contribute to the creation of flowcharts, budget allocations, media authorizations, and planning documents.
• Assist in evaluating media partner proposals and identifying opportunities aligned with campaign goals.

Manage Planning Documentation & Reporting

• Maintain planning materials, timelines, and campaign documentation.
• Monitor campaign performance and provide insights that inform optimizations and future planning efforts.
• Support the preparation of client presentations, reports, and strategic recommendations.
• Ensure media plans are accurately communicated to clients, internal teams, and activation partners.

Develop Media Expertise

• Stay informed of changes in consumer behavior, media consumption, and industry trends.
• Identify emerging channels, platforms, and cultural opportunities relevant to client business objectives.
• Share marketplace learnings and best practices with the broader media team.

Associate, Media Buying

Execute & Optimize Digital Media Campaigns

• Support the setup, trafficking, launch, and day-to-day management of digital media campaigns across programmatic, paid search, paid social, and other relevant channels.
• Monitor campaign pacing, delivery, performance, and spend to ensure campaigns remain on track against goals and KPIs.
• Assist with targeting, audience development, bid strategies, budget allocation, and ongoing campaign optimizations.
• Collaborate with Analytics, Strategy, and other internal teams to evaluate performance and translate data into actionable recommendations.
• Identify and troubleshoot campaign delivery or performance issues, partnering with platforms, vendors, and internal teams as needed.

Support Media Buying & Campaign Stewardship

• Support campaign documentation, platform setup, vendor communications, and activation timelines.
• Conduct quality assurance checks to ensure campaigns are configured, tracked, and launched accurately.
• Monitor media expenditures and assist with budget management, reconciliation, and billing.
• Maintain organized campaign records and performance documentation.
• Contribute to reporting and campaign recaps that highlight performance, insights, and optimization opportunities.

Build Digital Media Expertise

• Develop knowledge across the digital media ecosystem, including programmatic, paid search, paid social, audience targeting, measurement, and ad technology.
• Stay informed on platform updates, evolving consumer behaviors, privacy changes, industry trends, and emerging media opportunities.
• Bring forward new ideas, platform capabilities, and marketplace learnings that can improve campaign effectiveness and efficiency.
• Share best practices and key learnings with the broader Media team.

WHAT YOU'LL NEED TO SUCCEED

~1 year of internship or other relevant marketing experience

Passion for marketing, culture, and business

High energy, a curiosity for “what’s new” and “what could be”

Strong organizational, time-management skills

Strong attention to detail and comfort working with data

Ability to multi-task, problem-solve, and comfortable asking for help as working independently

Excellent communication skills

MS Office experience required, with emphasis on Excel

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.

Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.