Regional Sales Managers at Frutta Juice and Services Ltd

Africa's Favourite Fruit Juice & Beverage Company. Established in 2003, Frutta has stayed committed to delivering a variety of the best quality fruit juices and beverages for the Nigerian and West Africa market.

Our operational processes conform to international and Nigeria standards to exceed our consumers’ expectations. We use the finest raw material from around the globe to blend our juices and drinks using the most advanced safe technologies under hygienic conditions.

We are recruiting business transformers and growth agents to fill the position below:

Job Title: Regional Sales Managers

Job Type: Full-Time

Location: Lagos and South-East/South-South

Reporting to: National Sales Director

Job Scope

A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.

Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.

Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.

Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.

Achieve retail coverage expectations by channel by location.

Execute all Channel promotional activities to win disproportionately in the region.

Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.

Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.

Execute all national initiatives and guidelines in a timely and excellent manner.

Effectively manage customers to drive customer satisfaction.

Build and motivate a high performing team.

Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.

Provide monthly demand forecast by SKU by brand by customer.

Track and share competitor market activities in a timely manner.

Bachelor's Degree in Marketing, Business Administration or a relevant field.

Master’s Degree will be an added advantage.

Experiences (What experience brings success to this role)

• A minimum of 10 years’ FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and Beverages products is highly relevant.
• A track record of delivering results in a Sales role that focused on building capability, business transformation and growth.
• Successful track record in managing high-performance sales and Marketing teams within a region and result oriented.
• Has people management experience.
• Demonstrated ability to coach and develop teams.

Knowledge (What does the person need to know)

• In-depth knowledge of Region and Nigeria markets for Juice and Beverages Product.
• Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecastin and business development.
• Good knowledge of channel structure and opportunities.

Technical / Behavioural Competence

Product and Industry knowledge

Competitor insights

Strategic Thinker

Analytical Skills

Resilient

Business Transformation and Change Advocate

Leadership Skills

Commercial Acumen

Customer Management

Negotiation Skills

Selling skills

Channel Strategy

Exceptional Presentation & Communication Skills

Excellent interpersonal skills

An understanding of evolving business needs.

Revenue Growth

Coach, lead, motivates and inspires subordinates to achieve results.

Lead by example.