Global Powersports Marketing Specialist

Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you.

Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations.

Let's simplify it, think belts and hoses. Found in motorcycles, conveyor belts, cars, tractors, blenders, vacuum cleaners, bicycles, & 3D printers just to name a few. Because why not do it all?

What to Expect

As an innovation leader, we look for ambitious, forward-thinking, open-minded, and well-rounded individuals to join our global team.

We are seeking a Motorcycle Marketing Specialist with deep motorcycle industry experience and a genuine passion for riding and motorcycle culture. This role is responsible for planning and executing global marketing campaigns, managing key industry events and tradeshows, supporting product launches and go-to-market initiatives, and maximizing the impact of racing programs, brand ambassadors, media partners, and customer relationships.

This is a highly collaborative, global role supporting North America, Europe, India, China, and APAC. The position requires experience working across regions, cultures, and time zones to increase awareness and adoption of Gates Belt Drive, strengthen preference for belt drive technology, and support new OEM business opportunities.

Essential Duties and Responsibilities

Global Campaign Execution

• Lead the planning and execution of global motorcycle marketing campaigns that build brand affinity, influence OEM decision-makers, and educate riders and dealers.
• Support product launches and programs for Gates Belt Drive motorcycle solutions.
• Partner closely with Product, Business Development, Engineering, Sales, and Regional Marketing teams to ensure brand alignment, technical accuracy, and consistent messaging across markets.
• Translate product and technical advantages into practical, rider-centered messaging focused on Clean, Quiet, Smooth, and Strong performance, reduced maintenance, and lower total cost of ownership.

Tradeshow, Event & Dealer Activation

• Own North America and key global motorcycle tradeshow and event execution, including logistics, floorplans, booth layouts, product displays, staffing, and activation plans.
• Develop engaging consumer, dealer, media, and OEM experiences that demonstrate Gates Belt Drive technology and strengthen category leadership.
• Attend priority events to ensure seamless execution, engage with riders and customers, and build relationships with OEMs, dealers, distributors, media, and industry partners.
• Support dealer education and market activation programs that build confidence in belt drive technology and improve the customer experience.

Racing, Partner & Ambassador Management

• Support motorcycle racing and performance programs as strategic platforms to prove durability, build brand credibility, and create compelling storytelling.
• Proactively manage riders, ambassadors, influencers, teams, and brand partners to deliver measurable value and meaningful brand integration.
• Negotiate agreements, renewals, scopes of work, usage rights, and required campaign documentation.
• Manage content projects with riders, creators, teams, OEMs, and partners, then extend the content across platforms to maximize reach, engagement, and long-term value.

Content, Social, PR & Media

• Support motorcycle social media planning and execution, including daily engagement across social platforms, forums, and comment sections.
• Monitor owned, partner, media, and competitive channels to identify trends, content opportunities, emerging rider needs, and market insights.
• Work with internal teams, agencies, account managers, and partners to gather assets for campaigns, launches, events, dealer programs, and marketing materials.
• Manage motorcycle trade publication relationships, PR opportunities, sponsored content, and paid media placements to increase brand visibility and support product launches.
• Help create clear, credible stories that position Gates as the leader in belt drive technology and power transmission innovation.

Planning, Measurement & Operations

• Manage budgets, timelines, campaign trackers, agencies, vendors, and project documentation across multiple concurrent initiatives.
• Define and report KPIs tied to target-audience reach, impressions, engagement, message penetration, quality of exposure, product adoption, and business impact.
• Provide clear project visibility, identify risks early, and maintain strong follow-through across global stakeholders.

Requirements and Preferred Skills

• 7+ years of marketing experience within the motorcycle or powersports industry required.
• Proven experience managing integrated marketing campaigns, product marketing, and go-to-market programs.
• Strong knowledge of motorcycle consumers, OEMs, dealers, media, events, and industry culture.
• Experience with tradeshows, event planning, logistics, vendor management, and on-site execution.
• Experience working with racing teams, riders, ambassadors, influencers, media, and brand partners, including contract negotiation and renewals.
• Demonstrated ability to turn technical product information into credible, rider-centered marketing stories.
• Strong organizational, communication, budget-management, and project-management skills.
• Demonstrated ability to follow processes and procedures while maintaining accurate documentation and campaign visibility.
• Demonstrated ability to work effectively with global teams across multiple regions, cultures, and time zones.
• Authentic motorcycle enthusiast with a strong understanding of riding culture and the motorcycle market.
• Availability for domestic and international travel and engagement with global teams across multiple time zones.
• Position is based in the Downtown Denver office.
• Must be authorized to work in the US without company sponsorship

Pay & Benefits

Salary: $95,000 - $110,000

Full-Time

• Relocation is not provided
• Medical, Dental, Vision insurance and other voluntary benefit options: benefits begin on the first day of the month immediately following your date of hire
• Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
• 401(k): 3% company contribution and additional 3% company match

Tuition Reimbursement

Why Gates?

Founded in 1911 in Denver, Colorado, Gates is publicly traded on the NYSE. While we might operate in a vast amount of time zones we operate as 'One Gates' and have a common goal of pushing the boundaries of materials science. We invest in our people, bringing real-world experience that enables us to solve our customers' diverse challenges of today and anticipate those of tomorrow.

Work Environment

Gates is an Equal Opportunity and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.

While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.

For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate's relevant experience, qualifications, skills, competencies, and proficiency for the role.

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