Video Marketing Manager

GDS Wealth Management is hiring a YouTube Growth & Content Manager (also known as Video Marketing Manager) to grow our existing channels and turn viewers into leads and clients.

You will own our YouTube strategy and run the channels day to day. You will work alongside our advisors and our videographer partner to produce content that resonates, and you will step in with your own camera and editing skills when needed. The goal is simple: make YouTube a real driver of business for our advisors.

What You Will Do

• Develop strategies that bring leads and clients in from YouTube, using the UTM and tracking standards set by Revenue Operations, and work with operations teams to route leads for follow-through and attribution.
• Coordinate with our outside videographer on content planning, and keep production schedules and deliverables on track.
• Capture and edit video in-house to complement what the videographer produces.
• Design thumbnails that earn clicks.
• Review YouTube Analytics to learn what resonates and refine the content strategy.
• Develop strategies that bring leads and clients in from YouTube, then track the results.
• Work with our advisors and team to plan content that stays consistent with the GDS brand.
• Follow Compliance’s rules for comment moderation, on-camera claims, and retention of published content.
• Route video content through Compliance review before it publishes.

What You Bring

Required

• 3+ yrs of relevant experience
• A proven record of growing YouTube channels, with specific results you can share, such as watch time, click-through rate, and subscriber growth
• Experience driving leads or business through video, including calls to action and tracking viewers through to a lead or client with UTM links or a CRM
• Strong video editing skills, a portfolio to show for it, and comfort testing titles and thumbnails
• Fluency with YouTube Analytics and the ability to turn it into content decisions
• Experience managing outside creative vendors, including writing briefs and holding partners to schedules and deliverables
• Comfort directing non-professional talent on camera, such as advisors
• Working knowledge of YouTube search optimization and content calendar planning.

Preferred

Experience creating financial, advisory, or other educational content

Experience in an environment where content is reviewed before publishing, and awareness of limits on testimonials and performance claims

Experience repurposing long-form video into Shorts

• Basic motion graphics or audio cleanup skills
• Experience with long-form interview or podcast formats
• Familiarity with HubSpot or another CRM
• *Please include links to channels you have grown and the results you drove. Share only work you’re free to show

What We Offer

Compensation: Competitive base pay with performance incentive bonuses

Benefits: Health insurance and 401(k) with matching contributions, Paid time off (vacation, holidays, etc), Health Savings Account, Flexible Spending Accounts, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Tuition/Professional Development Reimbursement

Location and schedule: Flower Mound, TX

Reports to: Marketing Manager

A small firm where you work directly with advisors and see your content turn into real business

How We Work

• Our values shape how we hire and how we work.
• No drama. Do not start it. Do not tolerate it.
• Kaizen. Keep improving. Growth is uncomfortable, and we do not stand still.
• Pursuit of excellence. Hold yourself to the highest standard and move with urgency.
• Grit. Be a buffalo, not a cow. Lean into hard problems.
• Excuses or results. Own your outcomes. No finger pointing.

Equal Opportunity and Employment Status

GDS Wealth Management is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.

This description summarizes the role and is not a contract of employment. Employment with GDS is at will. Either party may end the relationship at any time, with or without cause or notice