Digital Transformation Manager (DTM) – Western Region

Location: Calgary, Alberta, Canada

Vacancy Status

Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)

AI Disclosure

As part of the application process, Artificial Intelligence will be used in the hiring process for this role

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Calgary office of General Motors, or the equivalent of in-person collaboration (dealer visits, events, agency meetings etc.) three days/week.

The Digital Transformation Manager (DTM) – Western Region role will support, from start to finish, the effective Dealer onboarding process of a variety of digital tools and services. The goal is to optimize the dealer’s digital performance, deliver strategic digital consulting, analytic reporting and establish a premium online customer experience. The DTM will be located in our Western region (Calgary) location and join a team of two other DTMs covering Central region and Eastern region. DTMs will partner with the District Managers, Sales within their region, functioning as their digital subject matter expert.

A critical aspect of this position is to have regular face to face dealership contacts, as such regular travel within the assigned region is required and the incumbent will utilize a company assigned vehicle.

The ideal candidate is digitally savvy, has had some exposure to automotive dealer operations/retailing, is a strong relationship builder and can develop/execute a digital plan to help dealers optimize their online presence and processes.

Reporting to the Dealer Digital Solution Manager, the core responsibilities of the DTM are:

Closely collaborate with two primary stakeholders

• DDS Manager directly within the Digital Innovation team who is responsible for the Dealer Digital Solution Program for our dealer network
• Regional Sales Team (RD, RSM, DM) to align on priorities and determine best point of interaction with dealers based on a relationship championed by the Regional Sales team
• Champion onboarding processes for various digital products and services from kickoff to completion and post-launch support including but not limited to:

• Working closely with Regional teams to kick off dealer interaction
• Defining core onboarding team members
• Guide Dealer personnel through products and vendors change or addition

• Provide guidance and training to the dealer network on best practices to drive web traffic to their sites and increase sales conversion rates through effective lead actioning.
• Curate and host quarterly dealer digital best practices training workshops to assist dealers in optimizing their digital showroom.
• Effectively communicate and assist dealers on the importance of actioning digital leads in a timely manner to drive sales results and increase YOY key digital KPIs.
• Participate in joint dealer contacts with district managers in their region.
• Level 1 Support for the new products and services offered via our Dealer Digital Solution program (GMCGI, web site of choice, Digital Advertising, Digital Retail, etc).
• Effectively manage dealer support related activities: intake, track, resolve or escalate dealer support cases.
• Actively interact and participate with various third-party support partners.
• Stay current with training activities on newly developed GM systems and services.
• Communication and reporting to VSM stakeholders, field & dealers

Required Skills and Experience

• 5 years of sales, marketing & technology experience (multi-discipline, field, corporate)
• District Manager/field experience interfacing with automotive dealers preferred
• Driven sales, service, and marketing professional that excels in a fast-paced, dynamic environment
• Proven track record of driving positive change in sales, service, marketing or CX fields
• Builds and maintains strong relationships
• Strong problem-solving and communication skills
• Proficient and proactive communicator
• Highly analytical with strong attention to detail
• Comfortable working with data, analytics and developing reporting
• Strong presentation skills – ability to create and deliver effective business briefings
• Customer Experience focused initiatives
• Strong Project management capabilities

Valid Driver’s License

Education and Training

Successful completion of a Post-secondary education , Bachelors Degree preferred

Compensation

The salary range for this role is $97,800.00 to $146,600.00. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Benefits

• The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental and vision benefits including health care spending account and wellness incentive.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you and your family.
• THIS JOB IS NOT ELIGIBLE FOR RELOCATIONS BENEFITS. ANY RELOCATION COSTS WOULD BE THE RESPONSIBILITY OF THE SELECTED CANDIDATE.
• GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
• GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.
• This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
• The selected candidate will be required to travel on a regular basis (25-50%) for this role.
• This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visitHow we Hire.

Accommodations

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