Microsoft Alliance Lead

About the role

• Genzeon has established a dedicated Microsoft Practice and is investing in deepening its strategic partnership with Microsoft. We are
• seeking an Associate Director of Microsoft Alliance & Partnerships to own and grow the alliance end to end.
• The Alliance Associate Director is responsible for
• maximizing the value of Genzeon's relationship with Microsoft — driving joint
• go-to-market and co-sell, achieving and maintaining Microsoft Designations and
• Specializations, growing Azure consumption, managing the full operational backbone
• of the partnership (Partner Center, incentives, tagging, referrals), and
• building Genzeon's presence on the Microsoft commercial marketplace. Success is
• measured in partnership status, co-sell pipeline and wins, ACR growth, and the
• investments and incentives unlocked from Microsoft.

Key responsibilities

Go-to-market & co-sell

Define

and drive joint go-to-market (GTM) initiatives with Microsoft,

aligning Genzeon's offerings to Microsoft's priorities and solution areas.

Own

• the co-sell motion end to end — build and maintain the co-sell
• solution portfolio, register co-sell-ready offers, manage IP-co-sell and
• services co-sell, and drive deal referrals in both directions with
• Microsoft sellers.

Partner

• with internal account teams to help close deals by connecting them
• with the right Microsoft sellers and orchestrating joint pursuit activities
• including Account planning sessions.

Designations, Specializations & ACR

Own

• the roadmap to achieve and maintain Microsoft Solutions Partner
• Designations and Specializations, managing partner points,
• performance, skilling, and audit readiness.

Drive

• Azure Consumed Revenue (ACR) growth across customers and engagements,
• tracking consumption and partnering with practice teams to accelerate it.
• Relationship management

Build

• and manage relationships with key Microsoft stakeholders, including
• the Partner Development Manager (PDM), co-sell/partner sales teams,
• and relevant business-group and field contacts.

Develop

• and maintain the annual partner business plan with Microsoft and
• run a regular partnership cadence and business reviews.
• Partnership operations & incentives

Manage

all partner tagging and attribution — PAL (Partner Admin Link),

CPOR (Claiming Partner of Record), and DPOR (Digital Partner of Record) — to ensure Genzeon is correctly credited for influence and consumption.

Own Partner

Center and Supplier/partner portal administration and hygiene

(memberships, users, competencies, compliance).

Track

• and maximize Microsoft incentives, investments, and funding —
• ensuring Genzeon is tapping every available program (incentives/rebates,
• MDF/co-op marketing funds, activity-based and consumption-based
• investments, ECIF and similar deployment/POC funds).
• Manage deal referrals, referral pipeline hygiene, and reporting.

Marketplace

Prepare

• and own the Microsoft commercial marketplace solutions roadmap,
• working with internal practice teams to identify and shape offers.
• Own publishing
• of offers on the Microsoft marketplace, including professional
• services offers and SaaS transactable offers, and manage their
• lifecycle, private offers, and go-to-market on marketplace.
• Enablement & reporting

Enable

internal sales and account teams on how to engage Microsoft, use

co-sell, and leverage partnership benefits.

Maintain

• a partnership scorecard and report on alliance KPIs — co-sell
• pipeline and wins, ACR, designation/specialization status, incentives
• earned, and marketplace performance — to Genzeon leadership.

Ensure

ongoing compliance with the Microsoft Partner Agreement and program

requirements.

Requirements

Required skills and experience

10–15

• years overall, with 5+ years in a Microsoft alliance / partner
• development / partnerships role at a Microsoft partner or ISV.
• Deep,
• hands-on knowledge of the Microsoft partner ecosystem: Solutions
• Partner designations, Specializations, co-sell, and the
• incentives/investment landscape.
• Proven,
• practical experience with Partner Center, partner tagging (PAL,
• CPOR, DPOR), and the Microsoft commercial marketplace (publishing professional services and SaaS transactable offers).

Demonstrated

• track record driving ACR / Azure consumption growth and co-sell
• pipeline and wins.
• Strong relationship management skills with a network of, or proven ability
• to build relationships with, Microsoft field, partner, and PDM contacts.

Commercial

and analytical acumen — able to track incentives, model partnership ROI,

and report to leadership.

Excellent

• communication, cross-functional orchestration, and stakeholder-management
• skills.
• Highly desirable

Existing

relationships within Microsoft's partner and field organization.

Experience

taking co-sell-ready and marketplace offers to market, including

transactable SaaS.

Familiarity

with Azure, Azure AI, and ideally healthcare.

Experience

supporting Specialization audits and designation attainment.