Integrated Media Manager

About the Role

Go Fish is seeking a Manager, Integrated Media who is first and foremost a hands-on platform operator. You will build, launch, optimize, and measure paid search, paid social, and programmatic campaigns directly in platform, with ownership of execution, performance, and reporting from day one.

You’ll own the work, serve as a primary day-to-day media contact for client stakeholders, and coach junior team members along the way. This role is ideal for an experienced practitioner ready to take ownership of a high-impact media program.

What You'll Do

Activation & Execution

• Personally build, launch, and manage campaigns across paid search, paid social, and programmatic
• Configure and QA all campaign settings: objectives, structure, budgets, bids, audiences, keywords, placements, creative, UTMs, conversion actions, and naming conventions
• Diagnose and resolve delivery, disapproval, policy, and pacing issues
• Keep documentation, optimization logs, and budget trackers current

Optimization & Performance

• Own daily performance and pacing, and make and implement the decisions yourself: budgets, bids, search terms and negatives, audiences, frequency, placements, creative rotation, and channel allocation
• Set performance targets and benchmarks with the client, and manage to them
• Run a consistent optimization cadence: search-term mining, bid strategy evaluation, creative fatigue monitoring, audience refinement, and inventory and frequency management
• Distinguish normal fluctuation from issues that need immediate action, and communicate risk, impact, and recommended response early
• Identify where to scale winners or shift spend across channels

Measurement & Reporting

• Own tracking integrity: validate pixels, server-side tracking, analytics, tag management, conversion actions, UTMs, and attribution settings, and partner with analytics on data-quality gaps
• Lead recurring and ad hoc analysis that connects media performance to business outcomes
• Turn data into clear insight: what happened, why, what it means, and what to do next
• Keep reporting accurate and consistent across dashboards, reviews, and client conversations
• Support lift, incrementality, and attribution studies, and recommend ways to improve measurement

Client & Collaboration

• Lead media portions of client meetings and performance reviews, explaining results and decisions in clear business language
• Set realistic expectations, communicate proactively, and flag risks and growth opportunities early
• Partner with strategy, creative, analytics, organic, and web teams to connect media performance to messaging and landing-page experience
• Contribute platform-informed input (audiences, budgets, KPIs) to media plans

Team Leadership & Development

• Coach and oversee junior employees, with emphasis on in-platform execution quality
• Delegate based on needs and capacity, review deliverables, and give timely feedback
• Support onboarding, training, and development planning

What You Bring

Hands-on campaign building and optimization across paid search (Google Ads, Microsoft), paid social (Meta, Nextdoor, Linkedin, Tiktok, etc), and programmatic DSPs (StackAdapt, The Trade Desk, DV360, or similar), with strong fundamentals in account structure, keywords and negatives, bidding, audience and contextual targeting, retargeting, frequency, pacing, inventory quality, and creative trafficking.

Experience troubleshooting delivery, disapprovals, tracking, and performance issues

Strong analytical skills, with a track record of turning data into optimization decisions and client-ready insights

Working knowledge of conversion tracking and tagging (GA4, GTM, pixels, Conversions API)

Experience presenting performance and recommendations to clients and key stakeholders

Ability to manage priorities, budgets, and timelines independently, with strong attention to detail

Strong written and verbal communication

Experience guiding or mentoring junior team members

Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience

Experience with traditional media

• Experience with attribution platforms, incrementality tools, or data visualization and reporting tools
• Advanced Excel or Google Sheets skills
• Experience developing media plans or supporting pitches and proposals

Experience managing direct reports

Experience with media campaign management tools (ex. MediaOcean Prisma)

Relevant platform certifications

Why Join Us

You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation

• We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:
• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match

Company-paid life and disability insurance

Paid parental leave

A collaborative culture with autonomy and ownership

Employee wellness programs and additional perks

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.