Define product positioning and messaging for the hardware and accessory portfolio. Partner with Product teams to integrate the user friendly features into development. Analyze market trends, consumer data, and research to identify new opportunities (e.g., form factors, materials) and influence product and portfolio strategy. Partner with Finance, PM, and Merchandising to optimize pricing, promotions, and portfolios to meet revenue and margin targets.
Coordinate alignments across Design, Engineering, Brand, Sales, and regional teams to ensure flawless execution of campaigns and product launches. Develop and execute comprehensive, user-centric global GTM plans for new Fitbit devices, accessories, features, and collaborations, ensuring alignment across channels.
Job description provided by Google.
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