Architect and maintain unified full-funnel growth data pipelines and executive dashboards tracking acquisition, activation, adherence across Labs and Workspace products. Build and automate dynamic first-party audience cohorting tables to power real-time lifecycle and remarketing triggers in Google Notification Platform, Chime mobile push, and Audience Builder. Audit and validate end-to-end event instrumentation and conversion tracking pipelines—identifying and fixing data discrepancies between product logs, GA4, and Google Ads conversion imports.
Design, size, and analyze rigorous A/B, multi-cell, and geo-experimentation studies to measure true incremental lift across paid media, customer relationship management (CRM) lifecycle, and site optimization initiatives. Develop reusable AI/agentic analytics workflows, model context protocol (MCP) tools, and automated anomaly-detection scripts that enable the growth team to self-serve cohort sizing and campaign diagnostics at machine speed.
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